Construction machinery industry has core components for a long time.“Stuck in the neck”Question。So that before 2010,，How many Excavators are produced in the Chinese market，It is decided by foreign oil cylinder enterprises.，Engine、Hydraulic parts、The controller can only rely on imports。
In the country“Strong base”Guided by the project and driven by the market demand，A number of key parts enterprises with independent intellectual property rights have achieved major breakthroughs in technology and scale application.，Some of the core components“Stuck in the neck”The problem is alleviated。Domestic core parts enterprises represented by Beigu Electronics have risen one after another.。
North Valley Electronics Co., Ltd. originated in Silicon Valley.,Take root in Jinan,It is a professional provider of intelligent electronic control systems and Internet of Things terminals and services.。The company broke the monopoly of foreign technology.、It breaks through the bottleneck of domestic construction machinery main engine factory's dependence on imported core components.，It has become an international first-line brand in an all-round way。The products are used in the leading enterprises in the construction machinery industry.，Such as Zoomlion、Temporary worker、Xugong、Weichai、CLAAS、Atlas Copco……At the same time，Widely used in Excavators、Loader、Aerial work platform、Road Roller、Mining equipment、Heavy-duty Trucks and other areas with stringent reliability requirements。
North Valley Electronics Co., Ltd. Front Desk
The other day，The author walks into Beigu Electronics.，In-depth interviews, they dare to break into innovation.“No man's land”，Break the bottleneck of foreign technology monopoly and import dependence，Finally, it grew into a vivid story of the leader of the intelligent electronic control system.。
Serve the country with industry in mind, give up superiority and immerse oneself in entrepreneurship
Silicon Valley, USA，There is no shortage of people with entrepreneurial passion.。Zhang Shanrui, General Manager of Beigu Electronics，Graduated from Fudan University、University of Missouri, USA、UCLA MBA，He has worked as a senior engineer in Intel and Nvidia, well-known technology companies in the United States.。2009，Zhang Shanrui, who is working in Silicon Valley in the United States, welcomed a group of inspectors from China's construction machinery industry.。This is his first in-depth contact with China's construction machinery industry.，It is also the first time that China's core components of construction machinery have always been dependent on imports.，In particular, the electronic control system is controlled by others.，By“Stuck in the neck”The status quo。At that time, the construction machinery industry was in an upward cycle.。In response to the 2008 global financial crisis，The country has launched a 4 trillion economic stimulus plan.，Capital construction is the key investment object.，Construction machinery market for infrastructure investment is expected to be too high, prompting domestic construction machinery sales to soar.，And peaked in 2011.，According to statistics of China Construction Machinery Industry Association，The annual sales of domestic Excavators increased from 75702 in 2008 to 177219 in 2011.。
Contrary to the prosperity of the whole construction machinery industry，At that time，Almost all the control system solutions in the Chinese market are monopolized by foreign brands.。“The controller is the brain of the entire machine.，But now the manufacturing technology of the machine brain is in the hands of others.。”Zhang Shanrui is deeply concerned about the current situation of China's construction machinery controller field.，I had the idea of opening the battle of the control system.。
China's key components of construction machinery are too dependent on foreign countries.，The industrial chain will be very fragile.，This is a security issue.，It is also a matter of cost.。Maybe it's driven by a mission.，Zhang Shanrui has the heart of serving the country with industry.，The idea of changing the weak status quo of China's construction machinery electronic control system lingered in his mind.。He resolutely chose to give up the overseas preferential treatment.，Quit a job in Silicon Valley，Return to China to start a business。
Zhang Shanrui, General Manager of Beigu Electronics, and Deng Bo, Vice President of R & D Strategy, were interviewed by the media
In 2009，Zhang Shanrui and his business partners in Silicon Valley began to study control algorithms and control systems.，Positioning of the company to be established as a controller、Instrument、R & D and manufacturer of display and other hardware equipment。2010，Zhang Shanrui who came back from Silicon Valley，Established Beigu Electronics Co., Ltd. in Jinan, Shandong，It has brought two self-developed prototypes to the Chinese market.。However，China's booming construction machinery market，The first choice of main engine enterprises is the mature electronic control system abroad.，For the products of a start-up like North Valley Electronics,，They often turn a blind eye，Or worry about the introduction of new technologies.，Worried about whether the embedded electronic integration scheme will bring higher maintenance costs?。Electronics in the construction machinery industry、The understanding of software is still in its infancy.。How can Beigu Electronics stand out among the well-known foreign supporting enterprises with decades of technology accumulation?？
“The original idea is that we rely on the experience and technology of Silicon Valley to do the electronic control system of construction machinery.，It should be simple。Think back，Things that often seem simple.，It will be difficult to really do it.。North Valley Electronics also took several years to complete the technology landing.，In China, it has truly realized the use of sophisticated electronic technology to serve the construction machinery industry under harsh working conditions.。” Zhang Shanrui told the author.。
At that time, the state paid less attention to and invested in the field of construction machinery controllers.，At that time, the domestic electrification level was low.，Since then, with the gradual weakening of the policy stimulus effect, the number of construction machinery has been over-saturated.，The construction machinery industry entered a downward cycle in the second half of 2011.，Controller、Instrument、The market sales of hardware devices such as display are not optimistic.。
Zhang Shanrui led the team to find out，Loader products occupying the main domestic market，None of them are written in code.，It's all mechanical.，Electronic and intelligent equipment contains a large number of market opportunities.。In addition, in the process of developing a gearbox controller for the domestic construction machinery head main engine factory.，It was found that the expensive foreign supporting products still used chips and technologies from decades ago.，They often maximize the profits of their products through technical barriers.。“Foreign enterprises think that we Chinese can't develop the same products as them.，The technical level of the Chinese is not up to the level of competing with them.，This deeply stimulates us.，We made up our minds，With the wisdom of the Chinese people.，Will be able to make the world's leading core products.。” Zhang Shanrui was still a little excited when he recalled the situation of that year.。
When promoting Internet of Things products，Compared with the main engine factory，End users are more willing to see the direct improvement of benefits.，Beigu Electronics Transforms Development Ideas，With the help of Internet industry thinking，Use hardware as a stepping stone，Open the door to the software market，Both hardware and software work together。“Transformation from Hardware Provider to Internet of Things Software Service Provider，Hardware is only used as data entry.，And data generates value.，Step into the new era of digital-driven with customers in a win-win way。”Zhang Shanrui explained。In this way, the door of China's construction machinery controller field was opened little by little by Zhang Shanrui.，The business of North Valley Electronics is also gradually on the right track.。
Cut into the track of aerial work platform parts，A new force suddenly rises
2012-2021 is the rebirth of China's construction machinery industry、10 Years of Rebirth；These 10 years are also in the new technology.、The rapid development of Internet of Things technologies such as mobile Internet has affected the industry for 10 years.。In this industry, great changes have taken place at all ends of the industrial chain.。North Valley Electronics has also undergone several years of technical precipitation.，Seize the opportunity，Rise successfully。
In 2011-Downward adjustment period of construction machinery industry in 2015，Some subdivisions are quietly rising.。After rigorous market research，Zhang Shanrui and his team saw the broad market prospects of AeriaL Work Platforms in China.，The electronic control system of the aerial work platform is another key layout plate of Beigu Electronics.。
To seize the market quickly，Beigu Electronics began its independent research and development in 2014.。The next few years.，Beigu Electronics has gradually improved its product line.，And the famous aerial work platform main engine factory at home and abroad.、Zoomlion、Xugong has started cooperation.。
“Beigu Electronics has many years of development experience in the construction machinery industry.，High-altitude Vehicle control system、Controller and other products。Focus on meeting customer needs，Technicians go deep into different working conditions and application scenarios.，The reliability of the product has been verified for numerous times.。North Valley Electronics thinks what customers think，Provide a management platform for the held equipment for the downstream end user，Help customers improve equipment utilization，Make more money，More cost savings，Increase their real earnings。”Jin Chunlong, vice president of sales and marketing of Beigu Electronics, said.。
Relying on strong development capabilities，Beigu Electronics provides a one-stop solution for aerial work platform for the main engine factory.，Including slave Vehicle controller、Motor driver，Internet of ThingsTbox、Display、Replenisher、Sensors and other aerial work platform equipment parts，And equipment management and leasing business management platform and big data services based on the Internet of Things，Become a full-category solution provider with the most complete product line in the same industry in the world。
According to the authoritative data of industry associations,，2017-In 2021, the number of AeriaL Work Platforms in China increased from 6.50 thousand units rose to 38.440,000 units，5-year CAGR of 55.94%；Aerial work platform sales from 4.580,000 units up to 16.0.1 million units，5-year CAGR of 36.74%。
A rising tide lifts all boats！With the rapid development of China's aerial work platform market,，The sales revenue of North Valley Electronics has also witnessed explosive growth.，Especially in 2016，The company's sales revenue is four times that of 2015.，2016 became an important turning point for North Valley Electronics.。After that, it continued for many years，It has maintained a high-speed growth trend.。
Zhu Xuhao, sales director of Beigu Electronics, said.，“At present，North Valley Electronic Control Solutions ranks first in the market share of scissor AeriaL Work Platforms，It has become the world's first brand.。”
Key Technology Breakthrough of Beigu Electronics in Aerial Work Platform Controller Field、Autonomy of core components，And that manufacture cost of the whole machine of the domestic construction machinery is remarkably reduced.，At the same time，It has also boosted the rapid development of domestic aerial work platform main engine factories.。Aerial Work Platform Mainframe Manufacturer Cooperating with Beigu Electronics，Excellent performance in domestic and international markets，Both market share and product sales have entered the ranks of leading enterprises.。
The rapid development of North Valley Electronics，It has also won the recognition of government agencies and the market.。Beigu Electronics not only has hundreds of independent intellectual property rights,、Won the Shandong Province“Governor's Cup”Gold Medal of Industrial Design Competition，It has also been rated as a country successively.“Specialization and innovation”Little Giant Enterprise、High-tech enterprises、Gazelle Enterprise、Double Soft Enterprise、Shandong Engineering Research Center、Shandong Province“One enterprise, one technology”Research and Development Center。
More than innovation，Plan for the world
Deng Bo, vice president of R & D strategy of Beigu Electronics, said.，“Innovation is the main line of all activities of North Valley Electronics.，It is also our competitive advantage.。When we started the business,，The goal is through our technological innovation.，Help customers realize value，This is our original aspiration and mission.。So from the founding of the company to now.，Always maintain a sustained high investment in R & D，Continuous development of new technologies，New products，New scheme。All innovation revolves around a constant theme.，It must bring value to the customer.。Everything we do.，For example, provide customers with higher performance products.，Continuously reduce product cost，Deliver decision value to customers based on data，Highly integrated, all-in-one solution，Energy recovery system，Battery monitoring system, etc.，These are innovations around the realization of customer value.，And such innovative activities are always going on.。”
At North Valley Electronics，Continuous investment in R & D is the most important part of the strategy.，At present，The R & D investment of Beigu Electronics accounts for 15% of the company's operating income%，In the organizational structure of North Valley Electronics，Half of the employees are engaged in research and development.，Nearly 50%The proportion of R & D personnel is rare in the construction machinery industry.，But this is precisely the important reason why North Valley Electronics keeps innovating.。The investment in R & D also stems from the original intention and mission of the founder of Beigu Electronics.——Better technology serves more people.，“We want to change the situation that the core system of China's construction machinery is controlled by others.。Now we have basically achieved the original small goal.。” Zhang Shanrui, general manager of Beigu Electronics, said confidently.。
As a leader in the field of intelligent control，North Valley Electronics in terms of innovation capability，It shows the temperament and strong technical strength of Silicon Valley in the United States.，It not only iterates new products in aerial work platform and construction machinery control system.，New breakthroughs have also been made in the big data platform of the Internet of Things.。Except for the Aerial Vehicle Controller Series、Internet of things terminal series and construction machinery controller、Intelligent products such as instrument panel series，North Valley Electronics has also introduced mines to the market.eHousekeeper、LeaseeHousekeeper、Three Software Platforms of Big Data Platform of Internet of Things。
September 11, 2015，Big Data Center, School of Software, Tsinghua University、Shandong Lingong、The three parties of Beigu Electronics signed a strategic cooperation agreement。The three parties give full play to the accumulation of Shandong Lingong in manufacturing and informatization.、The research and development capability of big data technology and the leading advantages of relevant policies of the School of Software of Tsinghua University、Intelligent Sensing and Internet of Things Technology and Business Operation Advantages of Beigu Electronics，The three parties jointly promote the overall innovation and upgrading of Shandong Lingong，Use big data、Internet of Things、Cloud computing and other technologies for product design、Delivery、Innovation in marketing and other links，And optimize the industrial chain of enterprises and even cross-industry chain collaboration.，Make Shandong Lingong become a construction machinery industry“The Internet+Manufacture”A model in the field。
Data Processing Center of Shandong Lingong University
January 2018，Lingong Intelligent Cloud Platform of Lingong Group, which is developed by Beigu Electronics, is officially launched.，The platform makes full use of Internet of Things technology.、Big data analysis and mining，Promoting the Intelligent Process of Construction Machinery Industry，Realizing the Made-in-China 2025 Path of Lingong，Realized“Smart Factory+Smart devices+Intelligent use=Smart cloud platform”。
Deng Bo, vice president of R & D strategy of Beigu Electronics, said.，At present，North Valley Electronics is committed to further enrich the product line.，And further penetrate into more core technology areas upstream.。End of 2021，They have invested in chip companies in Shanghai.。The products of this enterprise are complementary to those of Beigu Electronics.、Fusion。They are deeply integrated at the beginning of product design.，This becomes part of the competitiveness of North Valley Electronics.。
At present，The footsteps of North Valley have extended to Jinan.、 Wuxi 、Shanghai、Guangzhou、Hangzhou、America、Mexico and other countries and regions。
Global layout of North Valley Electronics
With the launch of the overseas strategy，North Valley Electronics has started the next new journey.，We believe，North Valley Electronics will continue to focus on the concept of creating value for customers.，Continuous delivery of new products and services。Will certainly be able to move towards a better tomorrow.！
