2022，The domestic heavy Truck market has proved to people“Anything is possible.”Practical significance。This year，The pattern of the Truck industry has changed dramatically.，This year，Sinotruk Becomes Industry Leader。When the market is not good，Why does Sinotruk counterattack?，What is the reason behind this?？
The other day，Sinotruk 2023 Partner Conference Held，The logic of its counterattack is interpreted one by one.。Because of the existence of these underlying logic.，China Heavy Truck has further challenged the first in the world.、The grand goal of being the best commercial Vehicle in the world。
The underlying logic one：A single flower does not make spring.，The garden is full of colors and spring
Want to be the leader of the industry，Their own strength must be strong.，And for the truck industry,，This strength is mainly reflected in sales and product recognition.。
2022，Sinotruk won the first place in 14 industries，These firsts have sales firsts.：Annual heavy truck export 8.90,000，China is the first，The sales volume of Tractors above 500 horsepower ranks first in the industry.。There is also the first product recognition.：Because the product has low fuel consumption,、Advantages of high reliability，Sinotruk ranks first in express market share，Shandeka has become the first brand in the segment market of high-end muck trucks.。Behind these firsts is the direct result of years of intensive market cultivation by Sinotruk.，It is also inseparable from products.、Service and other aspects of support.，Multi-point blossom has pushed Sinotruk to the top of the industry.。
The underlying logic two：Product strength is the core competitiveness in the market competition.
What a trick of marketing.、No serious commitment can compare with the strong product power of the product itself.。Trucks are tools of production.，Is the car good?，Will the user repurchase?，Depends on his car experience.，Only those that allow users to actually make money、Products that save your heart will become popular in the market.。
At present，Sinotruk's products form the strongest product matrix，From the sharp weapon of express delivery to the Yellow River heavy truck、From the efficient and versatile Shandeka to the cost-effective HOWO，Sinotruk's products are selling like hot cakes，S-AMTDifferentiation advantage、Low wind resistance technology、Weichai high-powered engine loading and so on are indispensable factors behind China Heavy Truck's summit.。
At“Lighthouse”Under the escort of the factory，By creating a world-class high-end、Intelligence、Green production base，The reliability of Sinotruk's products、Consistency and other aspects are at the leading level in the industry，This has also become its core competitiveness in the industry competition.。
Underlying logic three：“Cooperation”And“Synergy”It's getting better
There is no denying that，After three or four years of running-in,，The synergy between Sinotruk and its partners, especially Weichai Power, has fully entered the state.，Under the unified management of Shandong Heavy Industry，Sinotruk and its partners have formed a unified understanding.、Unified language and unified pace，Synergy reached 1+1＞The effect of 2。
The relationship between Sinotruk and its dealer partners is also more harmonious.，In the process of building the core network，Sinotruk has transformed from selling cars to selling solutions.，The mode of allocating resources by stages and grades has been adopted.，Through“Joint operation”Achieve win-win with channels。
Sinotruk upholds the concept of“Win-win cooperation”，It thinks：The future competition must be the whole industrial chain.、Competition in the ecological chain，If you fight alone, you will die，Efficient alliance can achieve breakthrough.，Only through competition、Game、Cooperation，In order to achieve a win-win situation.。It is precisely because of such vision and mind.，Sinotruk can continue to break the boundaries of cooperation，Compose a song of common development with partners、A new chapter of common growth。
The underlying logic four：Services represent business-to-user“Mind”
In terms of truck service，Sinotruk has the most say。It was first proposed in the industry.“Relatives”Service brand，At this time，It will“Relatives”The connotation of service has been deepened.，Set up a new benchmark for industry services。
Nowadays，Sinotruk is right“Relatives”The service has been upgraded again.，Upgrade from single service to comprehensive service，From point service to the whole process、Full life cycle、Full value chain service upgrade，From Homogeneous Services to Solve Customers' Personalized Demands、Mining the transformation of customers' personalized needs，Form differentiated service advantages。
Nowadays，Sinotruk has formed a new form of full life cycle service，Through spare parts、Construction of accessories system，Service station technical support，Strengthen service policy guidance，Intelligent service terminal online and so on let card friends harvest greater value.。
For card friends，Service is a link that cannot be bypassed in the process of using a car.，Sinotruk“Relatives”Service allows card friends to maintain cars at low cost、Don't worry about the process of using the car，This is also an important reason why more and more card friends choose China Heavy Truck.。
Underlying logic five：Tan Xuguang brought profound changes to the enterprise.
Sinotruk has undergone profound changes in more than four years under Tan Xuguang's management.，On the one hand，Cultural construction is accelerating，One day for two and a half days.、Corporate culture such as not competing for the first place is mixed up has boosted morale.，Speed up the development of enterprises。On the other hand，The effect of collaborative development is remarkable.，Loading of Weichai High Horsepower Series Engine、The escort of light blue brand compliance power and the joint development of new energy power make China Heavy Truck cover a wider range of products.、Higher degree of customization、And that applicability is strong。
Tan Xuguang has brought a huge resource pool and circle of friends to Sinotruk.，Take just one example.：In the State Key Laboratory of Internal Combustion Engine Reliability built by Weichai，The researchers raised the thermal efficiency of the engine to 52.28%The highest level in the world，The high-efficiency engine is the first to be loaded on many models of China Heavy Truck.，It can not only help card friends save fuel and reduce costs.，It can also directly reduce carbon emissions.，Sinotruk and the whole society have benefited from it.，This is the direct embodiment of Tan Xuguang's integration and full coordination of resources.。
It can be said，Tan Xuguang again“Activate”Sinotruk，And pressed the fast-forward key for the development of Sinotruk.，I'm taking it“China is the first”After that， “Challenge the first in the world”The goal is not far away.。
Of course，There are many reasons behind the top of China's heavy truck industry.，But the above five underlying logics are the core reasons behind its rapid development.，Products、Team、Service is the three indispensable elements of development for any enterprise.，Sinotruk has done the best in every element.，How can there be a reason not to succeed?？
