January 14, 2023，With“Help customers create value and win new market opportunities”The Futian Leisa Heavy Machinery 2023 Marketing Mobilization Conference was held in Futian Leisa Anqing Intelligent Manufacturing Base.。Deputy Party Secretary of Futian Leisa、Deputy General Manager、Secretary of the Discipline Inspection Commission、Xi Jun, chairman of the trade union，Deputy General Manager of Fukuda Leisa、President of Leisa Heavy Machinery Division、Wang Yugang, General Manager of Marketing Company，Secretary of the Party Committee of Leisa Heavy Machinery Division、Secretary of the Discipline Inspection Commission、Liu Yaojie, chairman of the trade union，Huang Zhengyi, Vice President of Supply Chain of Leisa Heavy Machinery Division，Director of Futian Leisa Marketing Center、Guo Zhenhua, General Manager of Anqing Futian Trading Co., Ltd.，Wang Wei, Director of Anqing Plant of Leisa Heavy Machinery Division，Li Hongliang, Deputy General Manager of Marketing Company，Yu Yue, Deputy General Manager of Marketing Company，Yao Sichong, Vice General Manager of Pumping Sales Department and Vice President of Technical Research Institute of Marketing Company，Liu Bangcai, Vice President of Technology Research Institute，Lv Youyu, deputy factory director，Huang Shuo, deputy director of quality and procurement, and other leaders attended the meeting.，At the same time, marketing managers and front-line marketing officers and men jointly attended the meeting.。
Build core competitiveness Drive Fukuda Leisa to upgradeLeather
This meeting is closely around“Strategic transformation•Innovation and change•Lean operation•Build core competitiveness”The management policy of，Market-oriented，Customer-centric，Focus on value，Unswervingly promote the management upgrade of various business systems。It is urgent to set sail in 2023 under the guidance of a new strategy.，Continuously improve business level，Build product and market reputation that exceeds customer expectations。Full value chain cooperative operation，Make every effort to guarantee the sales and service of terminal products，It is a good start for Foton Leisa Heavy Machinery to achieve a good start in the first quarter of 2023 and successfully complete the annual sales target.、Make a good start。
Li Hongliang, Deputy General Manager of Marketing Company
Li Hongliang, deputy general manager of the marketing company, reported on the completion of the key work of Leisa's heavy machinery sales business in 2022 and the work arrangement in 2023.。General Manager Li summarized the achievements of the marketing work in 2022 and pointed out the shortcomings.，Put forward the goal of marketing work in 2023 and build“Channel”、Down“Inventory”、Tune“Price”、Attack“Customer”、Tuo“Transformation”A marketing strategy。I believe that all marketing personnel will work together in 2023.，Move towards a common goal，Must be able to hand in a satisfactory answer。
Yu Yue, Deputy General Manager of Marketing Company
And then，Yu Yue, deputy general manager of the marketing company, reported on the completion of the key work of Leisa Heavy Machinery Service Business in 2022 and the work arrangement in 2023.。General Manager Yu's service channels、Order guarantee、Customer care、The innovative service and product line guarantee are summarized.，At the same time, the arrangement of service work in 2023 is put forward.，Continuous customer focus，One-stop service、Based on differentiated and customized services，Focus on customer value、Focus on the business policy of ensuring new key products。
Deputy General Manager of Fukuda Leisa、President of Leisa Heavy Machinery Division、Wang Yugang, General Manager of Marketing Company
At the meeting，Deputy General Manager of Fukuda Leisa、President of Leisa Heavy Machinery Division、Wang Yugang, general manager of the marketing company, made a speech entitled《Help customers create value，Win new market opportunities》The theme report of。General Manager Wang's report focuses on values.、Be inspired by the basic principles of handling affairs，The situation and objectives for 2023 are analyzed.，Hope that all Leisa marketing officers and soldiers symbiosis to create a win-win situation，Make a good turnaround in 2023。General Manager Wang stressed，What Leisa Heavy Machinery lacks at this stage is not product technology.、Quality and productivity，It is a lack of efficient and pragmatic style and the belief of daring to win.，So，To achieve the growth of Leisa Heavy Machinery，We must achieve self-transcendence.，Self-revolution and self-innovation。We should take the core values of Fukuda Leisa as the starting point.，Achieve customer first、Unity of knowledge and action，Continue to penetrate into the market，Market-oriented，Customer-centric，Find the right position，Build the fist product of Foton Leisa Heavy Machinery Market。
Clean and honest oath Build an iron army of marketing in an all-round way
At“Clean and honest government oath link”，Secretary of the Party Committee of Leisa Heavy Machinery Division、Secretary of the Discipline Inspection Commission、Liu Yaojie, chairman of the trade union, led all the staff to take the oath.。Honest oath in the heart、The wind is clean and the air is in practice.。All the staff of Leisa Heavy Machinery Division will firmly believe in it.，Remember the mission，Continuously enhance the sense of honesty and self-discipline。
Optimizing Personnel Structure to Achieve High Quality Development
The core of marketing is to build an iron army that can fight well.，Fight in all directions，Attack the city and pull out the village，Dream of the future。This meeting，Minister Zhu Jianguang Announced the Organizational Structure Adjustment and Personnel Appointment Documents of 2023 Marketing Company of Leisa Heavy Machinery Division。New personnel structure optimization，Fukuda Leisa Heavy Machinery Marketing Team Configuration Upgraded Again，The overall combat capability and service capability of the team have been further enhanced.，It has laid a solid foundation for the construction and breakthrough of the heavy machinery market in 2023.。
Leisa attaches great importance to the overall situation It is bound to be great“Rabbit”
Facing unprecedented market opportunities and challenges，Foton Leisa Heavy Machinery and its branches/Marketing Department signs the target contract agreement，The signing of the contract also represents that Fukuda Leisa Heavy Machinery will provide strong support for its branches and marketing departments.，Walk together with one heart，Defend honor together，Keep in mind the responsibility and mission，Win a new breakthrough in the market for Foton Leisa Heavy Machinery。
The family banquet is enjoyable，Walk hand in hand to compose a new chapter
After the marketing conference，With“Concentrate on fighting for the goal”The Futian Leisa Heavy Machinery Marketing Family Banquet with the theme was successfully concluded with the laughter and laughter of all Leisa people.。The scene is not only full of talent and tricks.，Fun interactive games，There are even more surprising lucky draw links.，At the same time, I sent birthday wishes to my colleagues who celebrated their birthdays in January.。
In order to inspire the fighting spirit of front-line marketing exhibition soldiers，Awards were given to outstanding employees at the dinner.，Encouraging Marketing Soldiers 2023，It should be further market-oriented.，Customer-centric，Market response speed should be improved.，Build product and market reputation that exceeds customer expectations。At the flag-giving ceremony of the marketing battle flag，Heads of business waved battle flags.，Fighting spirit is high，Will go all out to achieve marketing goals。In a firm and passionate oath，All Leisa people build dreams hand in hand，Devotion to go far，Compose a new chapter with a brand-new spiritual outlook。
Forge ahead and draw a brand-new picture，Devote oneself to writing the supreme glory without slackening one's efforts。Standing at a new starting point of 2023，Fukuda Leisa's New Strategic Blueprint Has Been Drawn，The three-year action plan points out the development path.，Official release of business operation policies and marketing strategies。The coming year，Fukuda Leisa Heavy Machinery will take the initiative to attack，The mission is on the shoulder，To be vigorous and upward、The heroic drive to overcome difficulties and strive for progress，With the indomitable style of cutting through the thorns，pull together in times of trouble、Struggle hard、Create brilliance together。
