New pattern and new thinking New sailing
Fight for the Brave Road in 2022 and Strive for a New Journey in 2023Drawing a New Blueprint for the FutureWin-win Writing Achievements and Dreams！
New pattern and new thinking New sailing——The 2023 Marketing Conference of XCMG Road Machinery Division was held recently.。Meng Wen, Vice President of XCMG、Jiao Shengjie, President of Road Construction and Maintenance Machinery Branch of China Construction Machinery Industry Association、Leader representative of the second-level company and members of the leading group of the Division、Cadres, employees and representatives of dealers from all over the country attended the meeting.。
Win and lead collaboration Create the future together
The conference opened with the highlight of 2022.，5 Series Complete Road Machinery Enters the Market in an All-round Way、High-end Asphalt Pavement Equipment Helps Shanghai Hongqiao Airport、Integral asphalt station“Gold Award for Market Performance”... Every moment，They all belong to the glorious coronation of XCMG Road Machinery，It is a good proof that the business department and the national dealer partners work together to create the future.。
Deputy General Manager of Business Department、Wang Feng, Director of Marketing Company《2023 Marketing Work Report》
Jiao Shengjie, President of Road Construction and Maintenance Machinery Branch of China Construction Machinery Industry Association，Describe the industry and market development direction in 2023
An interview documentary.《Love》，Record the difficulties of the development and transformation of the dealer friends and XCMG，It once pushed the meeting to a climax.
2022 is destined to be an extraordinary year.。Since the establishment of the Road Business Department，A whole decade has passed.。For ten years，Road business department doubled its main business income、Strong market share of six categories of products、Successfully ranked among the top three road machinery companies in the world、Equipment is frequently used in the construction of major traffic projects around the world... Among them，It is also inseparable from the diligence, dedication and hard work of all dealer friends.。
Practice the five modernizations Win-win with one heart
XCMG Road Machinery Division is the common stage for XCMG workers and dealers.，It embodies the efforts and companionship of all dealer friends.，Carrying the same vision and hope for everyone.。For this reason, the business department has specially plannedRecognition of outstanding dealers，And rightRoad Dealer Enabling Integration Management BrandPublish。
Deputy Party Secretary of XCMG Road、Secretary of the Discipline Inspection Commission、Yang Li, chairman of the trade union, read out the list.，And conduct a commendation ceremony for dealer representatives.
XCMG Road“Win-win 1+1”Brand glory release，It means that a new marketing platform and manufacturer value chain will be rebuilt.，Factories and distributors will be transformed from a simple business relationship into a strategic partner of deep cooperation.
Practice the five modernizations，Let's go again！Excellent dealer representatives from how to provide customers with complete solutions、The direction of whole-hearted service was shared in depth.
Meng Wen, Vice President of XCMG, thanked the dealers for their hard work in the past year.，He offeredThree changesAndThree Ways to Achieve Transformation，Under the background of the listing of XCMG，Pay more attentionQuality and efficiency of operation；Have top-level thinking，Pay more attentionBusiness development planning and market layout；Pay more attentionDigital transformation。Quickly transform your business philosophy with a strong sense of urgency、Business awareness；Enhancing core competitiveness through institutional processes，To manage efficiency、Management quality practice service concept；One heart and one mind、Work hard，Meet the challenges of the new era。
While the meeting is going on，Sales staff of marketing centers all over the country participate in online meetings，Fully learn the spirit of the overall meeting，Prepare for the Battle of 2023。
Afternoon session，It's on“Practice the five modernizations”Thematic forum，Discuss the future market development and the improvement of customer service。Finally, the general manager of the business department、Guo Chaohui, Secretary of the Party Committee, interpreted“New pattern and new thinking New sailing”The theme of，Summarized the main theme of marketing work in 2023.：One isGather the strength of win-win，Two isThe way of the brave，Three isThe way to become a wise man，Encouraging marketing officers and men to achieve better results in the New Year。
Facing the new era and the future，XCMG Road Machinery will continue to follow“Towards a new era、Draw a new blueprint、Strive for a new journey”Development goals，Provide high quality pavement equipment support for global road construction，Unite and strive to build a world-class enterprise。The way of the brave，The way to become a wise man！
