Even in the darkest hour，There must be a light that can illuminate it.。
Although domestic heavy Truck companies are competing to launch high-end heavy Truck models representing the highest level of the industry in 2022.，However, the heavy Truck market in 2022 is still unable to escape the darkest moment caused by many factors.。
According to the statistics of China Association of Automobile Manufacturers，2022 1-Heavy truck industry sales in November 61.80,000，It is estimated that the annual 67 .20,000，The year-on-year decline was more than 50 percent%，Among them, the domestic terminal demand for traditional energy heavy trucks is 430 thousand.，Year-on-year decline of nearly 70 percent%，Biggest drop in innovation history。
2022，Due to the obvious slowdown of economic growth、The impact of weakening market expectations，Certain changes have taken place in the market structure.。Domestic real estate investment has fallen sharply.、There is a serious shortage of capital construction projects.，The demand for engineering Vehicles has been greatly suppressed.，The overall consumer side is still relatively weak.，The sales of special purpose Vehicles also urgently need the follow-up efforts of policies and markets.；The truck market is highly related to people's livelihood.，And is affect by that policy of charging by axle.，There is a certain incremental demand.；The Tractor market has a negative impact on logistics transportation due to overdraft of demand and multi-point outbreak of the epidemic.，The proportion of structure has declined rapidly.，In particular, Tractors for long-distance transportation across regions are more affected.。
When market confidence is frustrated and continues to decline，How to find opportunities to seize the future？2022 1-Double champion of sales volume and market share in November——Sinotruk has given us some inspiration.。
Innovating products according to market demand，Increase investment in research and development
Although the Tractor market suffers from more cars and less goods.、Freight rates are down、Oil price fluctuations and other factors，However, due to the large load of the tractor,、Power is strong、High transportation efficiency，It is still the largest in the road freight market、The highest proportion。The upgrade of cost reduction and efficiency enhancement in the logistics industry，It also makes the user's requirements for transportation efficiency continue to improve.。Pecially in long-distance trunk logistic，The advantages of high-power products have been recognized by the market.，“Efficient、Economy”Become the most important keyword in the user's mind。It can be seen from the listing of high-powered new products in the heavy truck market in 2022.，Tractor horsepower from 400+Fast ramp up to 500+Even more than 600 horsepower，It is becoming the main Vehicle for efficient transportation.。
2022，Sinotruk Launches Full Range of High-powered High-end Heavy Trucks，Covers ShandekaC9H、G7S、HowoMAX、TH7 and other mainstream models，Achieve full coverage of transportation scenarios。
Especially since the first Shandeka was launched in 2013.，China Heavy Truck's Shandeka series heavy trucks have become the benchmark products of domestic high-end heavy trucks with efficient operation.。March 16 last year，China Heavy Truck has launched a new generation of Shandeka, which has achieved more than 150 upgrades.C9H，Full advancement to higher-end heavy truck products。In terms of power，ShandekaC9HIt carries the exclusive Wuji of Sinotruk.SPower chain，Optional with German man technologyMCSeries engine+The configuration of ZF gearbox and the high heat efficiency customized by Weichai for Sinotruk break through 51%YesWPSeries engine+Heavy TruckS-AMT16 Power chain combination，Up to 680 horsepower。Sinotruk's exclusive high-efficiency infiniteSPower chain，It also has ultra-low fuel consumption performance while achieving high power performance.。
Align strategy with industry trends，Seize the market segments
From the overall development trend of the market，The foundation for supporting the healthy development of the heavy truck market has not been shaken.，Policy norms、The impact of the international situation and repeated epidemics is short-term.，What has a greater impact is the overall economic aggregate of the country.。At present, China's domestic economic aggregate，Especially in terms of national highway freight volume and freight turnover.，It has shown a steady growth trend for a long time.，This will form a strong support for the domestic heavy truck market.。In terms of inventory，Although the industry inventory is still at a high level.，But compared with the same period in 2021,，The overall inventory of the industry has been greatly reduced.。
So，Sinotruk Continuously Creates Scientific and Technological Innovation Ecology，Build a global innovation platform，Realize independent positive research and development，In the field of heavy trucks, the Yellow River has been formed for different market segments.、Three product lines represented by Shandeka and HOWO series products，It covers 41 market segments and more than 90 application scenarios.，To achieve a comprehensive coverage of all segments of the high, middle and low markets.。2022 1-November，Share of Sinotruk in heavy truck industry 24%，Year-on-year growth of 3.6 percentage points，China's Heavy Truck MarketNO.1；At the same time，All market segments rank among the top three in the industry，And in the development of market segments to achieve the first nine industries.。
In the long-distance logistics transportation market and express delivery market with the largest market demand and the highest user requirements，Sinotruk Seizes the Change of Market Demand，With the leading power chain advantage, it ranks first in the industry sales.；In the truck industry，Sinotruk has made breakthroughs with ultra-high configuration and comprehensive performance.，Market share growth rate ranks first in the industry；In the dangerous goods Transport Vehicle、Muck truck and mixer truck industry，Sinotruk has gained the first share in the industry with the advantages of overall dynamic response and transportation cost.；In the Refrigerated Truck industry，Benefit from high reliability and a rich product portfolio，Shandeka、HowoTX、HowoNXIt has formed a comprehensive coverage of high, middle and low-grade Refrigerated Trucks，It also achieved the first increase in market share in the industry.；In the fire engine、Pump truck、Televised、Oil field operation and other high-end special vehicle market，Sinotruk continues to lead the industry with differentiated competitive advantages.；WithAMTThe market acceptance of products has been gradually improved.，Sinotruk products have obvious advantages in adaptability to working conditions，AMTProduct sales of nearly 20,000 vehicles，The occupancy rate reached 35%，Become the first in the industry。
Looking for market opportunities in the trough，Open up new growth points
With the country“Double Carbon”Orderly advancement of the strategy，In particular, environmental laws and regulations continue to tighten.，New energy has become the direction of transformation of commercial vehicle enterprises.，Another more important direction of development is internationalization.。At a time of declining demand in the domestic market，Overseas market has become an important profit growth point for commercial vehicle enterprises.。China Automobile Association data show，October 2022，China Commercial Vehicle Export 5.90,000，Year-on-year growth of 15.5%，Year-on-year growth of 77.5%；January-October，China has exported a total of 480000 commercial vehicles，Year-on-year growth of 43%。Some countries have introduced more economic stimulus policies after the epidemic.，Greatly increased demand for heavy trucks，Chinese enterprises are facing Africa.、Southeast Asia、Latin America and other regional markets，Its capacity and development space are large.。Global commodity prices continue to rise and remain high for a long time.，Energy and mineral resources in resource-based countries are booming.，It also further stimulates the demand of the heavy truck market.。
Sinotruk has built a relatively perfect overseas marketing network system.，And continue to optimize the product structure in response to overseas market demand，Upgrade product performance，Products are exported to more than 110 countries and regions in the world.，Accounting for 50% of China's heavy truck exports%A share of the above，It has achieved the first export sales in the industry for many consecutive years.。October 2022，Sinotruk's exports set a new record，Become the first enterprise in China to export more than 10000 heavy trucks in a single month。
Timely prediction of market trend，Overall layout of the future
From the perspective of economic trends in 2023，The epidemic will still cause some disturbance to the economy.，However, the trend of economic operation may be low before and high after.，In the second quarter, the economy will show a relatively significant year-on-year and month-on-month recovery.，It is beneficial for heavy truck enterprises to enter the recovery period.，Demand in the logistics and heavy truck industries is expected to pick up.。The Central Economic Work Conference put forward，We should better coordinate supply-side structural reform and expand domestic demand.，Give priority to restoring and expanding consumption，Increase the income of urban and rural residents through multiple channels，Support for housing improvement、New energy vehicles、Consumption of pension services。
Sinotruk according to policy and market，We have seen many opportunities for development。First，The improvement of competitiveness and efficiency of highway transportation will bring about the continuous growth of high-powered products.；Second，The phase-out of China IV products will bring 20%Sales contribution；Third，The landing of infrastructure investment policy，It will promote the recovery of engineering heavy truck demand.；Fourth，China will make greater efforts to promote the stable stock of foreign investment.、Amplification amount，Fostering new growth points of international economic and trade cooperation，With the continued recovery of overseas markets，Heavy truck industry exports will achieve a steady rise；Fifth，Continue to strengthen the weak links of key core technologies and components in the heavy truck industry chain，Concentrate high-quality resources to tackle key problems，To ensure that the industrial system is autonomous, controllable, safe and reliable.，Ensure the smooth circulation of the national economy，Accelerate the research and development, application and promotion of new energy and other cutting-edge technologies，Improve the market position of new energy products。
After experiencing a downward cycle and the low point of the heavy truck industry in 2022.，It is predicted，The market sales volume in 2023 is expected to achieve double-digit growth.，The next few years，Heavy truck industry or return to the rising channel，It even regained its sales peak of 1.2 million vehicles.。
Foreseeable，The worst of the market is over.，With the steady development of the economy，The heavy truck market will gradually enter a slow and moderate recovery process.。For the heavy truck head enterprises represented by China Heavy Truck，Occupying a larger market share is undoubtedly the biggest gain during the bottom of the industry.，At present, the recovery of the industry is basically clear.，Leading enterprises are expected to take advantage of previous accumulation.，Win the first chance in this round of industry recovery。
There are also opportunities in crisis.，2023，Sinotruk May Lead the Heavy Truck Industry Out of the Darkest Moment。
