January 4, 2023-5 days，With“New Era, New Journey and New Leap”As the theme，Sinotruk Truck Sales Department、Commercial Vehicle Sales Department、HOWOThe 2023 Business Conference of Light Truck Sales Department was successfully held in Jinan，National distributor of Sinotruk、Service providers and partners gather in the cloud，Review the glory and glory of 2022 together.，Make a start for 2023。
In 2022, the momentum is like a rainbow to win the domestic heavy Truck sales crown.
2022，The commercial Vehicle industry suffered a setback.，Sinotruk has shown strong resilience in the adverse situation.，In the first half of the year, it won the domestic heavy truck sales and market share.“Double first”；Cumulative sales volume in the first 11 months 15.820,000，Market share expanded to 23.5%，Strong win the double champion of sales volume and market share of China's heavy truck industry in 2022。
2022，Shandeka, the three major brands of Sinotruk、Howo、HOWOLight trucks have handed in satisfactory answers.：
Shantou-Deka Focuses on Long-distance Trunk Transportation，Deepen the high-powered market，The Tractor is realized“Four firsts”：Sales growth of diesel Tractors of 550 horsepower and above ranked first in the industry；AMTTractor 13LAnd above markets，GThe market share of 7 single products is the first in the industry.；4xThe market share of tractors above 2,480 horsepower in the express delivery market is the first.、The market share of diesel tractors above 480 horsepower is the first in the industry.。
Focus on express delivery、Lvtong、Refrigeration market segment，Shandeka through product differentiation strategy，Truck realization“Four firsts”：AMTRanked first in the Vehicle industry、Express market share growth first、Six-cylinder truck market share growth first、Refrigerated Truck market share growth first。2022，Shandeka Wins 5 Heavy Industry Awards，In the field of high-end special vehicles, we have made many achievements.“First in the industry”，Create a high-end brand model in China's heavy truck industry。
HOWO Heavy Truck won the first place in the eight business sectors of heavy truck：The market share of compound transportation market increased first.、Market share of high-powered tractor sales increased first、Market share of dangerous chemicals tractor ranks first in the industry、Truck market share growth first、The market share of automatic trucks is the first.、The market share of muck trucks is the first、The market share of mixer trucks has remained the first for 21 consecutive years.、The growth rate of HOWO special vehicles is the first.。
Light truck，HOWOLight truck achieved the first increase in three segments of the market：Light Truck 2.0LPlatform market sales growth first、Light Truck 2.3LPlatform market share is the first，Set a record of 11 consecutive months first.；Light Truck 2.5LPlatform market share growth first。
2022，Sinotruk speeds up to high-end、High added value、Upgrading and transformation of high-tech content，Shandeka has been launched one after anotherC9H、G7S、HowoMAXLight luxury version、HowoTXAutomatic dregs stopping truck、HOWOLight truck wealth creation version、HOWOLight truck commander in chief and other products，As well as a full range of China Heavy Truck exclusive Weichai.TSeries of high-end products with high horsepower，Enabling Product Power with Technology，Deliver high-value operational solutions，Each product has become a leader in its market segment.。
In terms of marketing actions，Sinotruk passed“Baicheng HOWO Spring Festival Party”、ShandekaS-AMT16 Tractor Rush Season、Shandeka 6.18 National Shopping Festival、“Earn more than win‘Double 12’Sinotruk creates wealth and benefits in the season”As well as a series of new products on the market tasting and other activities.，Realize online、Accurate drainage under the line，Orders are pouring in，Car delivery blossoms everywhere throughout the year。At the same time，ShandekaC9HBig movie《Shan Yao's life》、Father's Day gift《Dad，Listen to me.》Original songMVAnd other cross-border masterpieces，Reproduce the new height of marketing。
In the post-market，Sinotruk with seven stars“Relatives”Service Enabling Customer Full Cycle，2022，Continue to launch ShandekaC9HMillion kilometers of exclusive service，“Express Express，Relatives escort around”、“Commander-in-Chief Thanksgiving Day”、Coal transport special line vehicles enjoy 10 service policies and other service care，And carry out“Family companionship，Overcome the difficulties together”Activity、“The cold wave is not chilling，Relatives are on the move”And other warm-hearted measures，Make customers feel better“Relatives”Steadfastness and peace of mind around。
2023 Product Layout Highlights, New Journey, Glory Start
The achievements are encouraging，Sinotruk will continue to work hard in 2023，Consolidate the achievements of the four-year reform，Through technology empowerment，Iterative upgrade，Deepen the market segments，Realization“Integration of product and effect and global guidance”The overall goal of，Focus on the main business，Race against time to make new achievements。Through the 2023 Business Conference，Sinotruk Makes a Start for the New Year's Development，The overall product layout in 2023 has been established.。
2023，Shandeka will celebrate the 10th anniversary of listing，Step towards“Import overtaking”A new journey，ShandekaC9H、G7STruck will be the main product，Bright Sword High-end Heavy Truck Market。ShandekaC9HAs a high-end heavy truck that can compete with imported top-class products，Achieve more than 150 upgrades，Synchronized German man production process、Production equipment、Testing standards，The whole vehicle needs to go through 36 tests and rigorous verification before leaving the factory.，Achieve a comprehensive upgrade to higher-end quality；ShandekaG7SAs a super-value heavy truck specially designed for efficient logistics，With“Intelligence、Cozy、Fuel saving”Three characteristics，Bring Enjoyment Upgrade Experience，Six pain points for the transportation industry，Provide superior solutions，Continue to lead the domestic high-end heavy truck market。
HOWO Heavy Truck Focuses on Tractor in Product Layout in 2023、Truck、Four types of Dump Trucks and mixer trucks，The plan coversExpress transportation、Industrial and commodity transportation、Coal transportation、Transportation of resources、Transportation of dangerous chemicals、Container transport、Heavy haul transportation and other 19 market segments。The main products are concentrated inYellow River heavy truck、HowoTH7、HowoMAX、HowoNXAnd other products，With rich assembly configuration，Integrate Weichai Power、German Man and other top suppliers in the world，Continue to support product strength，And inject lightweight、Low wind resistance、WisdomAMTAnd other industries cutting-edge technology，Add code for efficient wealth creation。
HOWOLight truck，The main products in 2023 include tough players.、Commanding Two Brands。Hero creates the rich version/Almighty King carries WeichaiWP2.3QEngine/WP2.5N，Worry-free working condition，High efficiency and fuel saving，Enabling efficient transportation；HOWONew Energy Light Truck Set Super Environmental Protection、High security、Strong power、Long endurance and other advantages in one.，Set off a new energy revolution for light trucks。HOWOCommander-in-Chief Eight Block King，Carry the commander in chiefT2.5 Exclusive power、“Super eight”，Open a New Realm of Wisdom Fortune；HOWOBlue Cube New Energy Light Truck，Constant speed comprehensive endurance 435km，Start a green and smooth journey；HOWOCommander-in-ChiefAMTProducts，It carries the seventh generation independently developed by Sinotruk. S-AMT16 Transmission，With“Know China Road Best”An automatic transmission，Bring a new and comfortable driving experience。
The goal is inspiring.，2023，Sinotruk Concentrates on Starting Again，Continue to uphold“Customer satisfaction is our aim”Core values of the enterprise，Vigorously promote scientific and technological research and development，Practice innovative marketing，Strive to maximize customer value，Stick to the sales volume and market share of the heavy truck industry with high morale and determination to win“Double first”The glory of，Go all out，Slow and steady，Climb a new peak in 2023，Write a new chapter！
