January 5，The 2023 New Product Release and Annual Business Conference of Hanma Technology Group was successfully held in Maanshan City, Anhui Province。Long-range New Energy Commercial Vehicle GroupCEO、Fan Xianjun, Chairman of Hanma Technology Group，Guo Lei, Vice President of Long-range New Energy Commercial Vehicle Group，Zheng Zhiqiang, General Manager of Hanma Technology Group，Lv Lin, Deputy General Manager of Hanma Technology Group、Niu Jun、Zhou Shuxiang and others attended the conference.。At the same time，There are also dealers from all over the country.、Representatives of service providers and media friends also gathered together.，It witnessed the first wave of new products of Hanma Science and Technology in 2023.，And listened carefully to the marketing of Hanma Science and Technology this year.、Products、Strategic planning for services and other business aspects。At the convention，Hanma Technology also has outstanding dealers in the past year.、The service provider gave commendation.，Encourage everyone to make persistent efforts，Strive to achieve better results in 2023。
（Hanma Technology Group 2023 New Product Release and Annual Business Conference Held in Ma'anshan, Anhui Province）
New products consolidate the leading position of new energy heavy Truck
2022 is an extraordinary year for the heavy Truck industry.，Affected by multiple factors，The industry continued to show a downturn.。On the contrary,，The performance of new energy heavy Trucks is particularly bright.。With such confidence.，Hanma Science and Technology will give full play to its existing technology this year.G2 Platform products，AndH7、MAdvantages of 7 Series Products，Will focus on the periphery of commercial concrete、Break through trunk logistics。Diversification of new energy technologies，Hanma Technology will focus on methanol power、Methanol mixing、DHTSuper hybrid、Four-motor power assembly、Electric drive bridge、Breakthroughs have been made in many fields such as electronic control system and intelligent driving。
（Model 2023H7ERelease of electric replacement Tractor）
At the first new car launch in 2023，Brand new and upgradedH7EChange the electric Tractor to“Value pioneer”Appear on the stage in the name of。Tidal Modeling Design，Comfortable interior layout，Intelligent function configuration，These are allH7EThe upgrade experience brought to users by the electric Tractor。Of course，What is the core competitive advantage?H7EThe electric tractor has a variety of power combinations.，Cover 360-500 horsepower section，Mature three-power matching brings lower energy consumption performance，Charging and replacement integrated design makes energy supplement convenient and efficient，Let the endurance no longer be the short board of the Vehicle，It can fully satisfy the steel mill.、Power Plant、Short transportation demand in multiple scenarios such as sand and gravel，And the market verification of 6 years is more.H7EQuality Assurance of Electric Tractor。
（2023 XingmaM7 release of electric top-loading mixer truck）
In the field of engineering vehicles，XingmaM7 Launch of the electric top-loading mixer truck，It opens a new era of electrification on the mixer truck.。Compared with the traditional mixer truck，The cylinder of the new car is driven by a motor.，So waiting、Loading and unloading、The engine can be shut down when the vehicle is stationary, such as washing the car.，Naturally, it is more fuel-efficient.。Fuel saving rate according to the test 18%，A car travels 50,000 kilometers a year.，Calculation of traditional hydraulic mixer with capacity of 49L/100km，XingmaMElectric top-loading mixer can save 4410 liters of fuel a year，8 yuan for diesel oil/LCalculation，Plus urea savings、Maintenance savings，The cost can be saved by 42300 yuan a year.，The cost of top electrification can be recovered.。One vehicle is calculated according to the 5-year service life.，Save 21.150,000 yuan。From this perspective，XingmaMThe electric mixer truck is a piggy bank that can make money.。
New Strategy, Marketing, Service First, Work Together to Achieve Good Results
Enter 2023，The recovery of the heavy truck industry can be foreseen.，How to seize the opportunity，Take advantage of the situation to create a new situation，Hanma Technology gave its own answer.。In the New Year，Hanma Technology will develop more diversified operation scenarios in the new energy market.，From existing steel mills、Power Plant、Port、Mine and other short-distance resource-based transportation，Step by step to express delivery、Sand and stone material、Coal、Overseas、Pit mouth、Expansion of short and medium distance logistics transportation such as bulk transportation。Throughout the year，Channels will be strengthened through development、Increase dissemination and promotion、Multi-platform customer conversion、After-sales parts guarantee、Multi-party efficient collaboration and other five marketing initiatives，Launch a new product tour、Digital marketing drainage、Special breakthrough of Dump Truck、New Energy Network Development、Excellent dealer support、Financial escort、Seven major measures, such as the new policy of trial vehicles, have achieved the target.。
（Interpretation of Marketing Business Strategy of Hanma Technology in 2023）
In terms of service guarantee，Hanma Technology will serve the network、Improve the system and process in an all-round way，Continue to develop new outlets，Increase the density and coverage of the service network。In terms of user protection，Hanma Technology emphasizes the professionalism and standardization of the service process.，And through big data to achieve accurate pre-investment of accessories，Take multiple measures to ensure the improvement of customer satisfaction。
（Excellent Dealer of the Year 2022、Service provider recognition）
At the convention，Hanma Science and Technology has not only made a detailed plan for this year's business.，30 dealers who performed well in 2022、Service providers have been commended and rewarded.。This is for everyone to overcome the difficulties in the past year.、Affirmation of the courage to fight，It is also an incentive to strive to create better performance this year.，Inspiring。
New achievements and users work together to share the glory of growth
At this conference，Four user representatives are of particular concern.，Among them are fans who have been in love with Hanma for more than ten years.，There is a model of driving a million kilometers of Hanma.。In order to thank them for Hanma technology products.、Technology、Recognition and support in all aspects such as service，Hanma Technology specially invited them to the scene.，Witnessed with the company leader“Hanma Science and Technology Glory Club”The establishment of，And awarded“Brand Growth Glory Partner”And“Million Kilometers Glory Partner”A medal of honor，At the same time, it also enjoys the exclusive rights and interests package provided by Hanma Science and Technology.。
（“Hanma Science and Technology Glory Club”Set up）
Users are the cornerstone of the brand.、The touchstone of the product。Hanma Technology adheres to the concept of taking users as the core，In the development of products，Always put user needs first，Through empathy、Market research，Understand the first-hand demands of users，To guide the improvement and upgrading of products。On the server side，Hanma Science and Technology is based on“Relatives”Standard for users to solve problems，“Family service”、“F1·Equation Service Standard”、“Parts Bank”，All these reflect the service spirit of Hanma Science and Technology User First.。And that's why.，Users have experienced millions of kilometers of excellent products with reliable quality.，And Han Ma science and technology also harvested the exclusive feelings that users have not changed for decades.。Nowadays“Hanma Science and Technology Glory Club”The establishment of，Build a convenient channel to communicate with users，Close the distance with the user，This honor will become the closest link between Hanma technology and users.。
2023，Traditional heavy truck market is expected to usher in a turning point，New energy heavy truck will continue to advance triumphantly，The overall environment of the industry is better.，This is undoubtedly to narrow the gap between the car companies.，The Best Time to Reshape the Industry。In the foreseeable market competition，Hanma Technology will continue to take new energy as a breakthrough point.，It is our duty to create more value for users，Continuously improve the product layout，Strengthen the brand image of new energy heavy truck leader，Continuously promote the green transformation of enterprises to a new stage，At the same time, it also injects new vitality into the domestic heavy truck industry to accelerate the realization of the new four modernizations.。
