Guided reading：The main stadium of this World Cup is the Russel Stadium.，Yes“Made in China”The result of collective wisdom，In the future, Chinese enterprises will continue to tap the potential of the Middle East market.。
Author | CBN Wang Zhen
The 2022 Qatar World Cup is reaching its climax.。The Russel Stadium, the main venue of this World Cup, has also become a place of global attention.。This world-class stadium combines the appearance of a date palm bowl and an enamel lantern.，It is the largest span single building with cable net roof in the world.，70%The equipment、The products are from China。
“This is‘Made in China’The crystallization of collective wisdom。”As the general conTractor for the Lussel Coliseum,，Wang Lei, head of the Middle East market of China Railway Construction International Group, said in an exclusive interview with First Financial Reporter on December 7.，The infrastructure strength of Chinese enterprises is famous in the Qatar World Cup.，Thanks to China's construction、Joint efforts of Chinese manufacturing enterprises。
When the fans at the scene learned that he was a Chinese who participated in the construction of the Lussel Stadium.，They all rushed to take pictures with Wang Lei.。As one of the partners of CRCC，Xu Dawei, head of Sany's Qatar and Middle East markets, also said in an exclusive interview with China Business News.，The audience appreciated the construction of Qatar's World Cup venues.，This is the embodiment of Chinese manufacturing and brand strength.。
“Go to sea in a group”Overcome difficulties
Wang Lei began working in the Middle East in the second half of 2005.，Joined China Railway Construction International Group in 2012，In November 2016, he participated in the tender for the construction of the Lussel Stadium.，Winning the bid at the end of the year。“Construction started in January 2017.，Delivered by September 30, 2021，I spent four and a half years in Qatar.。”He said，For the first time, Chinese people participated in the construction of international high-standard stadiums such as the main stadium of the World Cup.，The people who came to watch the game were surprised by the Chinese.“Masterpiece”，But the bid、Many hardships have been experienced in the process of construction.。
Early 2020，The epidemic continues to spread at home and abroad.，Work was being rushed，This is adding insult to injury。At that time，China Railway Construction has held many seminars with experts at home and abroad.，The response is to mobilize China's domestic resources.。
At that time，China Railway Construction came to Zhejiang Seiko.、Massive Dynamic、Sany Heavy Industry、Pan-China Sports、The most professional subcontracting team in China, such as sea film，Put their resources together.，To ensure the smooth completion of the Lussel Stadium project。Such as，Steel structure，Supplied by Zhejiang Seiko、Installation；Cable structure，Produced by Massive Dynamic；The whole stadium，The Beijing Olympic Winter Games Speed Skating Oval was designed by、Designed by Beijing Architectural Design and Research Institute of Tianyan, etc.；Pan-China Sports，Take charge of the lawn、Display screen、Lights、Sound, etc。
“70 in the Russell Stadium.%The products come from China.”，Wang Lei said，Chinese equipment、Technology and products are applied to the construction of the stadium.。At that time，7000 construction personnel and management team，Get vaccinated first in Qatar.，The construction is guaranteed。
The construction environment in the Middle East is harsh.，In summer, the temperature reaches 50-60 degrees Celsius，Construction equipment must be resistant to high temperatures。Xu Dawei said，The stadiums of the Qatar World Cup，Most of them are built by Chinese enterprises such as China Railway Construction International Group.。“Chinese-funded enterprises develop together，Go to sea in a group。The last ten years，The ability and strength of Chinese construction and manufacturing have been recognized by the local market.。”
Sany Heavy Industry's market share in Qatar's construction machinery market has jumped to the forefront.。Xu Dawei recalled，Qatar began large-scale infrastructure construction in 2013.，Until 2021，Intermediate 2017-2018 has experienced twists and turns.，Qatar still insists on investing in the 2022 World Cup。Qatar has poured $220 billion into the tournament.，Focus on the completion of modernization transformation。
After the development of the past ten years，Qatar has become a modern country.，A new city, Russell, was built in the desert.，A high-speed transportation network has also been built.、highway interchange、Airport，Any place in Qatar can be reached within 30 minutes。Qatar is based on energy resources（Is the world's largest liquefied natural gas.LNGThe country of export），Vision is to become a developed country by 2030，The Asian Cup will be held in 2023，The Asian Games will be held in 2030，Still applying to host the 2036 Olympic Games.。
The 2022 Qatar World Cup is the first time in the history of the World Cup that all events will be held in one country.，Unlike in the past, you can only watch one game a day in a city.，You can watch several games in one day.。“This World Cup，The venue was packed，One ticket is hard to get.”，Xu Dawei said。From November 18, Sany Heavy Industry，Fan Center in the heart of Qatar（Ticket Center）Put in a large outdoor advertisement“QUALITY CHANGES THE WORLD”（Quality changes the world）。
Made in China“Upper position”
It's like a World Cup football match.，China Railway Construction Corporation、The development of Sany Heavy Industries in Qatar and the Middle East is not achieved overnight.。
Before，Europe and America、Japanese and South Korean companies once dominated the local market for construction and engineering machinery.。At that time，Invitation to tender for the project of the Lussel Stadium，Seven consortia from around the world participated in the bidding.。Wang Lei thinks，China Railway Construction won the bid.，It depends on the plan to do well.，Integrating the experience of European and American design companies。
China Railway Construction International Group has nearly 1000 people in the Middle East market.，Only 10%Can't be Chinese.，There are also many Europeans and Americans in the staff.。Chinese employees including Wang Lei，None is equipped with a translator.，You can also communicate with the global team without obstacles.。“The Middle East is a quasi-high-end market second only to Europe and the United States.，Our management is fully international.，It's not up to one person.。”Wang Lei said。
He thinks，Chinese Builders in the Middle East，Has jumped to the second tier.，In the future, it is expected to become the first echelon like European and American companies.。This has benefited from more than 10 years of development in the Middle East market.、Twenty years。China Railway Construction Corporation began to build the Mecca Light Rail in 2009.，In the course of operation over the years,“0 accidents”，Through the brand project effect，Gain respect from the local community and new opportunities for cooperation。
In the process，Chinese Builders Also Put Chinese Technology、Take the equipment out。In the beginning，The local construction machinery market only recognizes Carter.、Komatsu and other American and Japanese brands，Not very confident about Chinese brands。“I like challenges。”Xu Dawei said，When I first arrived at the Qatar market,，He listed a series of challenging goals.，Including being like brothers and sisters with customers.。
Relationship building，It does not mean that we are optimistic about the product.。Xu Dawei also invited customers from Qatar to visit China.，Sit in the high-speed railway of China.，Look at Sany's factories and R & D centers.。Walk down in a circle，The other side felt the rapid development of China and the manufacturing of Chinese enterprises.、R & D strength，Recognize that China's construction machinery in the case of comparable quality，Better value for money、Better support services。
A market has been deeply cultivated for ten years.，Learn about the local culture、Respect local customs、Integrate into the customer circle，We should not simply look at each other with Chinese thinking.。Xu Dawei said，The Promotion of the Image of Made in China，It needs to accumulate bit by bit.。
He thinks，Magnificent turn of the brand made in China，China's national image has been recognized by the world in the past decade.，China's influence in the world is greater.。Secondly, the strength of Chinese manufacturing has been greatly improved.，For example, Sany Heavy Industry has spent more than 20 billion yuan.，Built 46 digital factories，And has high market sensitivity.，Always based on customer needs，Develop products suitable for the local environment。
“We offer a 24-hour nanny service.，The Chinese team is hard-working，Product quality is getting better and better.，Pumping、Lifting equipment、Foundation construction equipment accounts for half of the local share.，And the Excavator、Road machines and other businesses are also developing at a high speed.。”Xu Dawei said。
Most of Sany's plants are in China.，Construction machinery exported to the Middle East market，Mainly produced from domestic factories。“Domestic manufacturing costs and logistics are no problem.”，Xu Dawei said，Sany Heavy Industry is also in Indonesia、India、Germany、The United States has also set up production bases.，Local customers in Qatar prefer to ship equipment from China，In the future, Sany hopes to have a factory layout in the Middle East.。
“The last ten years、Twenty years，The development of our country，Let enterprises face global competition、Customers have more strength and confidence when questioning。”Xu Dawei said。At the wonderful opening ceremony of the World Cup in Qatar，He patted his partner on the shoulder for a group photo.。They met ten years ago.，The last ten years，Have doubts from the heart，To develop slowly，And then to rapid development.，Achieve win-win growth。
Great market potential in the Middle East
Accompanied by the growth of local business，Xu Dawei is also the general manager of Sany Heavy Industry in Qatar.，He is also the general manager of Sany Heavy Industry Middle East.。After the construction boom in Qatar，He thinks，The Middle East market still has great potential.。
There is a local saying that“Looking at the Middle East in the Future of the World，Looking at Saudi Arabia in the Future of the Middle East”。Xu Dawei said，Saudi Arabia is building one.NEOMNew Town，To complete the transition to modernization.。Now the world is short of energy.，And oil、Natural gas is concentrated in the Middle East.，The Middle East economy will be better in the future.。Saudi Arabia is a big resource country.，With the help of new town construction，The future will develop at a high speed。
After China Railway Construction International Group's reputation in the Middle East，New cooperation projects are also following.。Wang Lei revealed，“We will be more than just conTractors.，It will also be an investor、Operator。”
Wang Lei is also optimistic about the prospects of the Middle East market.。Because of the oil in the Middle East、Natural gas accounts for nearly 60 percent%。“In the next five to ten years，Middle East countries, whether financial or voice，Especially in the field of energy, they are in a pivotal position.。”He said，Middle East countries vigorously develop infrastructure，Saudi ArabiaNEOMThe investment of the new town amounts to 500 billion US dollars.，Leading along the Belt and Road。
Not only Qatar、Saudi Arabia，United Arab Emirates、Kuwait also has infrastructure projects.，Such as Expo 2020 in Dubai（Due to the epidemic, it was postponed to 2021.）。Proposed by China“The Belt and Road”Initiative，The Middle East is“The Belt and Road”One of the important areas along the line。Judging from this World Cup，Two giant pandas in China“The four seas”And“Jingjing”Will live in Qatar for 15 years.，Qatar has specially built a giant panda house.；China has also signed a contract with Qatar until 2027.LNGImport Agreement。China and the Middle East are getting closer and closer.。
2013，Overall layout of Sany Heavy Industry“The Belt and Road”Markets along the route。At present，Sany Heavy Industry's overseas sales revenue has exceeded 10 billion yuan for many years.，Seventy percent from“The Belt and Road”Markets along the route。“Now is a good opportunity for us.”，Xu Dawei said，Cooperation between Chinese enterprises and local governments，Will be supported by bilateral governments。The Middle East is one of the core areas of Sany's internationalization.。“The prospect of the Middle East market is promising，Sany Heavy Industry will continue to work hard in the Middle East market，Build regional centers、Logistics Storage Center。”
Wang Lei also said，China Railway Construction International Group has five regional branches and one business department in the world.，The Middle East Company is one of the five regional subsidiaries.，The Middle East market is one of the pillar markets of CRCC in the world.。He thinks，There are nearly 500 Chinese enterprises registered in Saudi Arabia.，Many enterprises still have room to become bigger and stronger.，Moreover, it has not yet been covered in many sub-sectors and markets.。
The Middle East has changed dramatically.，Now the infrastructure is more perfect.。Wang Lei suggested，Chinese Enterprises Develop in the Middle East Market，Don't be greedy。As in an unfamiliar place.，Don't bid heavily yet.，You can choose to cooperate with local Chinese-funded enterprises or local enterprises first.。“Choose small but sophisticated projects to familiarize yourself with the Middle East market，And slowly make it bigger.，At‘The Belt and Road’High-quality development along the line。”
Since 2012，Xu Dawei's family also went to live in Qatar with him.，His daughter was born in Qatar.，My son has already adapted to the local life.，He even organized local students to travel to China.。
Talking about Suggestions for Chinese Enterprises to Develop the Middle East Market，Xu Dawei said，The first is to understand the market.，Develop a strategy that aligns with your brand，Cut in from the advantageous products，To the extreme，From point to area；Secondly, the product quality should adapt to the high temperature environment all the year round.；And good service.，Win public praise with honesty。“Made in China（Rise），Need all（China）Enterprises work together。”
