At present，“Long-termism”Become a hot word in business management，Sustainable development associated with it、Enhancing resilience has become the strategic focus of domestic enterprises in the process of internationalization.。Liugong has been working in the overseas market for 20 years.，This year's outstanding performance has proved the correctness and reliability of this principle.。At《ForkliftForklift》In the special dialogue of the Industrial Vehicle Branch 2022 Annual Meeting held by the magazine，Senior Vice President of Guangxi Liugong Machinery Co., Ltd.、Yu Chuanfen, chairman of Liuzhou Liugong Forklift Co., Ltd., shared the overseas business of Liugong Forklift.“Walk out”、“Walk in”Successful experience。
-The following is the full text of this thematic dialogue.-
Overseas sales hit a record highConsolidating the Foundation and Promoting Change
“This year, the overseas sales performance of Liugong forklift reached a record high.，Business growth over 80 percent%，It has become a new growth point in the downward trend of domestic sales.。Engineer Liu is very optimistic about the forklift market.，Investment in the industrial Vehicle sector will be increased again.。”Yu Chuanfen said，“Adhering to the principle of practicing internal skills with great concentration、Lay a good foundation、The overall idea of seeking a breakthrough，Liugong forklift will focus on electrification、Intelligent、International industrial layout，Focus on product development，Expand the marketing network、Improve the supply chain system，Insist on customer orientation，Speak with products and services，Provide more comprehensive logistics handling solutions for domestic and foreign markets。”
Specifically, he talked about Liugong's unique overseas development strategy.，Yu Chuanfen introduced：“2002，For the first time, we propose‘Build an open、International Engineer Liu’The strategic goal of。From looking up to conquering，From dream to reality，Exploring the layout of globalization in 20 years，Optimization and improvement of deep ploughing and intensive cultivation，Learn from experience，Close to the market and adapt to the situation，In order to present today's answer.。”
Long-term planning、Step by stepWin-win cooperation and steady development
Successful experience of Liugong's international development，Yu Chuanfen made a summary from four aspects.：
First, we should adhere to the long-term doctrine.，Avoid seeking quick success and instant benefit。There should be medium- and long-term planning and in-depth layout.，Need to set the direction with a stable strategy，At the same time, we should respond to market changes with innovative tactics.。Patiently study the differences of foreign markets，Achieve localization，Be far-sighted.，Layout in advance。
Second, step by step，Develop in depth。Liugong has successively completed international marketing.、Triple jump of international manufacturing and international mergers and acquisitions，From overseas marketing to overseas manufacturing、Internationalization Path of Overseas Mergers and Acquisitions。In search of an emerging high-end market，Liugong has nearly 30 overseas subsidiaries/Agency、4 overseas manufacturing facilities、5 Global R & D Bases、More than 300 dealers，It can provide products and services to more than 170 countries and regions.。
The three is deep integration into global resource applications.。On the one hand, the acquisition of overseas talents.，On the other hand, it is the adaptation of foreign financial operation mode and business model.。Engineer Liu formulates feasible operation mode with an international perspective，Adapt to local culture and laws and regulations，Integrate into the local community，Build a down-to-earth team in every region、Excellent team with strong execution。
Fourth, we should have win-win cooperation thinking.。Engineer Liu proposed“Cooperation creates value”The values of，Carry out extensive internal and external cooperation，For example, with internationally renowned suppliers：Cummins USA、ZF, Germany，There are also many local suppliers and domestic and foreign distributor partners.，Build strong together、Efficient、United global supply chain and sales service network。
“Through and customers、Deep cooperation between agents and local governments，Liugong Forklift develops steadily in overseas market，The growth rate may not be the fastest.，But our overseas risk control capability、Brand influence has been in the forefront of the industry.。”Yu Chuanfen said。
Twenty Years of Sailing Overseas，From local state-owned enterprises to“Go to sea”Sample，Engineer Liu Seizes the Opportunity to Overtake on Curves，Become China's equipment manufacturing industry“Walk out”“Walk in”One of the benchmarking enterprises.。In the future, Liugong will implement it in depth.“Full internationalization、A comprehensive solution、Fully intelligent”Strategy，Continue to become a world-class multinational enterprise。
