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The willow has been digging for 30 years ①: a group of peaks are competing for beauty, and finally one peak is towering.

November 29, 2022

The 30-year struggle history of Liugong Excavator reflects the epitome of the development of China's Excavator strategic industry.,The process of its development is also the shining cursor of China's construction machinery industry.。

Chasing dreams|From scratch

Once upon a time,The loss of hydraulic Excavator position has become a secret pain in the heart of Chinese construction machinery.。1980s,The growth of domestic excavator in market economy environment,There was a foundation.,But since the mid-1990s,,Due to the large-scale entry of multinational companies,,Domestic competition has worsened,A large number of domestic excavator enterprises have closed down.,Almost wiped out,How painful it is。

The first one developed by the company in 1992WY40 excavators in Liuzhou High-tech Development Zone(Now Liudong District)Make an excavation test。

Time:1992

After all, the reason for the failure is that the skills are not as good as others.,Excavator is a technology-intensive product in Earthmoving Equipment.,It is the product of testing the comprehensive environment of society and the overall level of industry.。Initial stage of development,The amount of capital investment is huge,Quality is not guaranteed,Most enterprises are losing more and more money.,Therefore, Chinese enterprises have become very cautious in the field of excavators.。

 

The first hydraulic excavator of LiugongWY40

Against such a heavy background,Liugong set foot in the excavator industry in the early 1990s.。Jointly developed the first Liugong with Tianjin Construction Machinery FactoryWY40 hydraulic excavator。For the next decade or so,,Liugong excavator project is almost at a standstill.,WYAlthough 20 won the second prize of national technological progress in that year.,But it has not escaped the fate of being abandoned by the market.。

In 1992, Liugong senior leaders and R & D personnel were in the newly developedWYGroup photo in front of 40 excavators。

Time:1992

At that time,Foreign brands have also thrown olive branches.,But Engineer Liu knows clearly.,China must have its own excavator brand.,Seek joint venture partners for technology、Experience or money doesn't work.,We must keep the bottom line of national independent brands.。Engineer Liu resolutely established his own R & D team.,It opens the way of R & D and manufacturing of domestic high-level excavators.。

  

Chinese enterprises, known for their hard work, have not bowed in the face of difficulties.,They stick to the national brand position.,Explore in Questioning、Survive in the cracks,Leng is under the pressure of international brands to fight a blood road.。

  

Struggle|Take the lead

There is an old saying in the industry.:Get the excavator,Win the world。When the opportunity comes,Engineer Liu will not miss it.。The Second Decade of Liugong Excavator,It is pioneering and enterprising、Ten years of leading national brands to break through。

Liugong second generation excavator represented by 230。

Time:1999

October 2001,Liugong resolutely acquired the excavator business from Kangda Company.,An excavator factory was set up.。2004,Liugong excavator has entered a period of rapid development.,CSeries of excavators to achieve small batch production,This series of excavators are independently developed by Liugong.、Representing a new breakthrough in China's excavator industry。Early 2006,Liugong takes the former Excavator Manufacturing Branch as the main body,Establishment of Liugong Excavator Co., Ltd.。

  

After the establishment of Liugong Excavator Company,Invest 1.2.5 billion yuan to build a factory in Labao Town, Liuzhou City,It was planned to build a new office building.,But Liugong excavator changed its plan.,The limited funds were spent on purchasing equipment.。

  

At this time, the voice of foreign brands attacking and questioning is constantly coming.:“Even you Chinese don't believe that China can make good excavators.,I think you should forget it.。”Zeng Guangan, then president of Liugong, said.:Engineer Liu would rather make 10000 less loaders.,Do a good job of excavators.!

  

Liu workers with heavy loads let us see the soldiers who are fighting for the rise of China's excavator industry.。With their joint efforts,,In 2006, the production and sales of Liugong excavators exceeded 1000 units.,Market share rises to 3.21%。In 2007, production and sales broke through the 21000.,Surpassing the international giants,Ranked seventh in the industry,It is the only domestic excavator brand in the top ten of the industry.。

  

A painstaking person,Heaven does not fail,Sleep on brushwood and taste gall,Three thousand Yuejia can swallow Wu;Where there is a will,Things happen,Burn one's boats,One hundred and two Qin Guan eventually belonged to Chu.。

Go to sea|Win a victory of a thousand miles

Moving eastward and internationalization are the two most successful strategies and choices of Liugong after the millennium.。

Panorama of Eastern Base of Liugong。2010,Based on the good business and supporting environment in Changzhou,Liugong has invested in Changzhou to build an eastern R & D and manufacturing base.。In just six months.,Liugong completed the construction and production of 110000 square meters of factory buildings.。

Time:2010

Ten years after that,Liugong promotes the production of each base in an orderly manner、Operate。Liugong, located in the southwest, not only extended the battle line to the southeast coastal areas.,It has also opened up the layout of the national market.、Opening the door to the world.。

  

Overseas,Liuzhou has two most famous business cards.,One is snail powder.,One is Engineer Liu.。Also across the sea,Between things.,The former is a bowl of nostalgia that is hard to give up.,The latter is expected to be a manufacturing power.。

 

2002,Engineer Liu put forward the idea of internationalization.。“Create an open、International Engineer Liu”It is the most important choice for this Chinese enterprise in the process of strategic transformation.。Initial entry into the international market,Engineer Liu is not in a hurry,Start with developing countries.,Enter the international market again。2003,Engineer Liu was successively in Morocco.、India、Algeria、Iran、South Africa and other countries have established overseas offices and overseas agents.。

  

From Paris, France to BMW, Munich, Germany,Then to RussiaCTTExhibition,The fire that Engineer Liu put into the sea is getting hotter and hotter.。While competing with world famous brands,Products of Engineer Liu、Technical and marketing personnel have also begun to constantly contact the forefront of the world construction machinery market.。In this way,Engineer Liu began to penetrate into the hinterland of Europe.。

  

Fight in Central Asia、Africa,On the occasion of entering Europe,Liugong's industrial layout in Latin America is also quietly unfolding.。Argentina and Brazil facilities,It was completed and put into operation in 2014 and 2015.,It has added a new fulcrum for Liugong's overseas expansion.。Among them, Brazilian factories can meet the market demand of nearly 20 Latin American countries.。

  

After 20 years of internationalization,Engineer Liu has successfully found a way out of overseas trade.、Internationalization Path from Overseas Marketing to Overseas Local R & D and Manufacturing。  

Innovation|Create the future with wisdom

April 26, 2021,General Secretary Xi Jinping visited Liugong.,He fully affirmed Liugong's exploration and development.。The general secretary stressed:Only innovation can lead to self-improvement.、In order to be the first,We must unswervingly take the road of independent innovation,Firmly Grasp the Initiative of Innovation and Development in Our Own Hands。”For more than a year.,Engineer Liu practiced the general secretary's earnest advice with hard work.。

When unmanned、When the tide of intellectualization rolls in,Liugong began to draw a steady upward curve belonging to the construction machinery industry.。2013,Engineer Liu proposed“Fully intelligent”The strategic goal of,Start to enter the intelligent manufacturing business。Intelligent products and technologies、Intelligent manufacturing……

Nowadays,Liugong successfully developed 5GRemote intelligent remote control、Unmanned driving and construction machinery suitable for extreme working conditions of Sichuan-Tibet Railway,New generation of green pure electric、Intelligent loader、The excavator has been successfully introduced to the market。

Time:2021

Implemented as Liugong“Fully intelligent”A strategic bridgehead,Liugong Changzhou Eastern Manufacturing Base has the R & D capability of 20000 excavators per year.。August 2020,Liugong East Base Phase II Project Fully Started,And configure a machining center、RGVConveyor line、AGV858 sets of intelligent logistics Vehicles and other equipment,Form an annual output of 3000 large construction machinery、Capacity of 4000 mining machines。To help China's manufacturing turn to China's intelligent manufacturing,Liugong fully uses industry 4.0 leading-edge technology,Achieve comprehensive intelligent manufacturing。

  

Liugong has a deeper understanding of the intelligent transformation of construction machinery.,Under the guidance of comprehensive intelligent strategy,Liugong started the construction of the excavator intelligent factory project.。2019,Liugong Intelligent Equipment Manufacturing Industrial Park、The Science and Technology Park is located in Liuzhou,This marks a big step forward in Liugong's vigorous development of intelligent manufacturing.。

  

Liugong excavator has gone through 30 turbulent years.,It is also the national brand of Chinese excavators from weak to strong.,30 Years of Making History。Believe that in the next 30 years,,Liugong excavator will continue to take off as a leader.,It is expected that this legendary national enterprise will once again play the magnificent movement of China's construction machinery industry.。

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