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XCMG Brazil: Adhere to "the First Power" to Better Establish Chinese Brand Image

November 16, 2022

Spanning 18000 kilometers,Bu Lingchen has been in Brazil from Xuzhou for more than 8 months.。As the technical center director of XCMG's Brazil plant,He brought technology to a foreign land.,Heart and motherland are always linked together.。

The other day,《Xinhua Daily》When the reporter dialed Bu Lingchen and his colleagues.,It was nearly 23:00 local time.。Everyone has just finished work.,Bu Lingchen was still in high spirits on the other end of the phone.:“Recently, the 20th National Congress of the Communist Party of China has been the most talked about.,When I watched the live broadcast that day.,When the national anthem sounded, I felt like crying.,A real sense of pride.。”

  

October 16,The opening ceremony of the 20th National Congress of the Communist Party of China,XCMG employees around the world watched the live broadcast of the conference in various forms.,More than 30 Chinese Party members and cadres from Xugong's Brazilian factory also gathered to watch after work.。After watching the live broadcast, it was early in the morning.,Everyone still feels very excited.。“In his report, General Secretary Xi Jinping stressed the importance of developing the real economy.,This is a great encouragement to us.。XCMG has been sticking to the main business of construction machinery for many years.,We must do it well.,Brand Made in China in the World。”Bu Lingchen said。

  

At present,XCMG has ranked first in the same industry for 33 consecutive years.,It ranks third in the same industry in the world.,Products are exported to more than 190 countries and regions.,It has led to the development of more than 4000 upstream and downstream enterprises around the world.。The foundation of XCMG's Brazil plant was laid in 2012.,It has become an important achievement for XCMG to go to the world.,It has also become an important force in promoting the economic and trade development between China and Pakistan.。

“When I first came to Brazil,,There are only more than 100 people in the factory.,Now we have more than 960 people.,95%All of the above are local employees in Brazil.,The cultures of China and Pakistan are well integrated.。”Gu Chong, Chief Cultural Officer of XCMG Brazil FactoryTell the reporter,When it was first put into production,Enterprise income is very small.,Steady operation of the enterprise in the past 8 years,Rapid development,Especially in the last two years, XCMG's business in Brazil has entered the fast lane of high-quality development.,Various business indicators have increased substantially.。The Brazilian Bank of Xugong, which has been operating for two years, has a good momentum of development.,As the first Chinese manufacturing enterprise bank in the world,,It opens a new chapter in the overseas finance of Xugong's manufacturing industry.。

  

In Gu Chong's opinion,Deep-ploughing internationalization enables XCMG to give full play to its advantages.,An important reason for Xugong's achievements is the improvement of product quality.,As pointed out in the report of the 20th National People's Congress,Stick to it“Innovation is the first driving force”。“Five years ago,General Secretary Xi Jinping Inspects Xu Man-hour,It also emphasizes that innovation is the source of core competitiveness of enterprises.。We should always bear in mind the General Secretary's instructions.,At the same time, we will carry out the spirit of the 20th National Congress of the Party.,Strive to master the key technology in their own hands.。”

What makes Xu workers proud is that,For the past five years,XCMG has granted 3,687 new patents,Presiding over and participating in the formulation and revision of 101 industry and above standards。At present,XCMG has more than 9,600 authorized patents.,More than 2,300 invention patents。

  

  

It takes ten years to sharpen a sword.,Brazil bears fruit。From product going out to capital going out,Is Xugong still dancing in the land of Samba?“Chu rhyme and Han style”。Xuzhou and Bauso, Minas Gerais, where Xugong's Brazilian factory is located, have become sister cities.,Xugong has also held many local events to help orphans.、Public welfare activities such as donation of epidemic prevention materials,Recognized by the Brazilian people.。Many local people will greet Xugong workers warmly when they see them wearing overalls.,Sometimes he would shout.“China!China!”

“Overseas,We not only represent Xugong,More representative of China。We will further promote green development in the future.,Sustained efforts in the development of electric products and other fields。Through technological innovation,Produce higher quality products,Better establish the image of Chinese brand,To contribute more to building a world-class equipment manufacturing enterprise。”Gu Chong said。

 

  

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