The last three years，COVID-19 pandemic.、Energy crisis、Chip shortage and many other adverse factors.，The macroeconomic operation is not smooth.，The auto industry is no exception.。
Recently，Party Secretary of Guangxi Yuchai Machinery Group Co., Ltd.、Chairman Li HanyangAccept《China Automobile News》An exclusive interview with reporters，Li Hanyang's deep thinking is revealed between the lines.，The industry downturn is not surprising.，It is precisely the opportunity for Yuchai to seize the vigorous development of the new energy automobile industry.。
Industry downturn is not terrible
Li Hanyang has worked in the engine industry for many years.，Experienced many ups and downs in the internal combustion engine industry，He told reporters，The crest of the internal combustion engine industry、The trough period is approximately 5～7 years，The whole industry has experienced prosperity in the early stage.，It is now at a low point.。Statistics from China Internal Combustion Engine Industry Association，2015～2017，Internal combustion engine sales are in the high volume zone，After that，Sales continue to weaken，The growth rate is almost always negative.。
In order to control motor Vehicle exhaust pollution，China has accelerated the pace of upgrading motor Vehicle emission standards.，The time interval for upgrading from the fifth national standard to the sixth national standard is significantly shorter than that for upgrading from the fourth national standard to the fifth national standard.。Some enterprises rush before the implementation of the policy.，Mass processing of national five engines，Appeared in automobile production and marketing.“Impulse”The phenomenon of，“Impulse”It is also the consumption potential of overdraft now and in the future.。
Grasp the law of industry development，Have a clear understanding of the impact of unexpected events，It is natural to have a clear idea of how to deal with it.。Statistics show that，Diesel Engine Industry Declines 41%，Yuchai is no exception.，Down by 30%。However, the decline of Yuchai is much lower than the industry average.，That means when the industry is down.，Some customers from other brands“Job hopping”，Choose Yuchai's products instead.。
Li Hanyang told reporters，Against the backdrop of an industry-wide downturn，Yuchai Machine Market Share Exceeds 15%，An increase of 2% over last year.5 percentage points。“This is because we are confident to deal with the market.，The result of expanding the circle of friends。”Li Hanyang said。
Take the initiative to expand the circle of friends
“Many friends, many roads.”，Many people understand this truth.，But it's not so easy to do it well.。Li Hanyang's understanding of this proverb is different.，It's also a little special to do.。
Li Hanyang said，Yuchai is an independent professional power system supplier.，It will not compete with these Vehicle customers at the end product level.，Moreover, Yuchai concentrates all its resources on power system products.，Power system products can be achieved to the extreme.，Whether it's performance、Quality or scale，It can have more advantages than the engine products developed by the whole vehicle enterprises themselves.。
It is not easy to build an advantage.。As an internal combustion engine manufacturer，Li Hanyang is very clear about which manufacturers' transmission devices are used in the products of the whole vehicle enterprise.。He thinks，Engines supplied to customers are designed to take into account the matching problems of transmission devices.，This will reduce the burden of vehicle enterprises.，It's good for everyone.。According to introduction，Yuchai has established the first dynamic transmission center in the industry.，It further strengthens the power assembly capability.，Engine Forward Development Capability，Like inNVHPerformance aspects，Yuchai also proposed“Buy the engine and send the whole car.NVH”The slogan of。Behind this is Yuchai's solid technical strength as a support.。Many engineers of automobile enterprises say that this is really for the sake of friends.。
Yuchai's service idea for friends has expanded Yuchai's circle of friends.。Yuchai not only serves the old customers of Dongfeng Automobile，Also successively and FAW liberation.、Beiqi Foton、Sany Group、Zoomlion and other leading vehicle groups have signed strategic cooperation agreements.。
Does shampoo have anything to do with internal combustion engines?？In the eyes of journalists，One is consumer goods.，One is industrial products，The two are not related，But Li Hanyang doesn't think so.，He said，Walking into the supermarket, you can see many brands of shampoo.，However，They all come from the same manufacturer of daily chemical products.，Here's a marketing idea.：There is always a product for you.。Does Yuchai want to be a power supermarket?，We will strive to complete and strengthen the product pedigree.，There is always a product for existing and potential customers.，This is also a manifestation of the specialization of a power system supplier.。
This measure has indeed expanded Yuchai's circle of friends.，Yuchai's engine has jumped out of the automotive industry and expanded to UAVs.、Naval industry。The reporter saw at the scene.，Yuchai is used in a certain type of UAV in ChinaYCUAV56 engine，Ship engines have also become the fist products of Yuchai.。
Yuchai products sell well at home and abroad with good quality.，Yuchai will also get a lot of information in the process of serving customers.，Li Hanyang told reporters，In a chat with Yuchai staff, Malaysian customers revealed that they hoped to purchase a batch of mechanical products.，After the Yuchai staff got this information,，Share this information with the customer immediately。Li Hanyang said：“Help customers find customers，This is many friends and many roads.。”
Seek development with the help of capital
The capital market has helped many enterprises to create brilliance.，Yuchai has also achieved rapid development with the help of capital.。Li Hanyang told reporters，1994，Yuchai listed in the United States to raise $70 million to introduce production lines，After years of efforts, it has become the largest internal combustion engine production base in China.。
Technological progress depends on capital.，Capital accumulation is indispensable to the expansion of production.，Li Hanyang told reporters，Over the years，Yuchai Seizes the Change from Steam to Diesel、Opportunities to upgrade emission standards，Technology is constantly upgraded、The scale is gradually expanding。But partners、Competitors use the power of the capital market to achieve rapid development，And formed the industrial chain synergy.。
Industrial chain synergy is an important development direction.，It is also a major test of transformation and upgrading for Yuchai.，This needs to be driven by funds.。Li Hanyang told reporters，In the past, Yuchai paid insufficient attention to the capital market.，We should make up for this shortcoming in the future.。Yuchai is the first enterprise in China to develop the sixth national engine.，If we rely on strong financial strength to promote，Market share may be higher。
New energy automobile industry is the future direction of development.，Yuchai has developed a hydrogen engine，More in line with traditional engines“Double Carbon”Development goals，This is a whole new field.，More importantly, we need to rely on the power of the capital market.。
Other than that，Surrounded by jade and wood“Concentric diversification with the power system as the center”Development strategy，Build a collaborative industrial chain，Carry out upstream parts industry、Layout of other industries such as downstream logistics and supply chain services，Such as increasing investment to promote photovoltaic power generation、Construction of new energy vehicles and other projects，Form effective synergy with the new energy power system。
Promoting Strategic Landing with Culture
Li Hanyang led the team to think about the development of Yuchai comprehensively.，Work out“1235”Strategy，“Do it all、Make new、Be strong”It is a specific strategic policy.。
What does Yuchai use to ensure the implementation of the strategy?？Li Hanyang told reporters，For any excellent enterprise,，Corporate culture is the core competitiveness.。According to introduction，Yuchai Corporate Culture 3.The core of 0 is the culture of struggle.，To sum up, it is the knowledge of crisis.、Set up the ambition of catching up and surpassing、Collect stones from other hills、Carry out the method of lean、Raise the wind of struggle、Be a goose of example。
Under the guidance of struggle culture，Yuchai's corporate culture is further subdivided into family culture.、Gratitude culture。Family culture includes loving enterprises and not harming enterprises.、Make up the stage without dismantling it、Don't muddle along.、The sun is not twilight。Gratitude culture includes feeling the kindness of home and country.、Feel the kindness of the customer、Feel the grace of the enterprise、Gratitude to one's colleague。Family culture and Thanksgiving culture bring all Yuchai builders together.，Produce a strong internal drive for struggle。
Yuchai's culture has a good reputation in the industry.。Many automobile enterprises say that Yuchai knows how to be grateful.，Earthy、Inclusion、Open，It is a hard struggle、Enterprises with the courage to take responsibility。
Li Hanyang said，Because of gratitude to customers，Yuchai will continue to uphold“Insist on taking customers as the center，Exceed customer expectations、Competitive powertrain solutions and services，Create value for customers，Helping customers succeed in their careers”The original aspiration，Be full of gratitude，Strengthen customer visits，Close to the market front line，Understand the needs of customers and the market，Let the people who hear the fire make the decisions.。
Li Hanyang said，Yuchai will be more open-minded.、A more sincere gesture，Embrace more partners，Strengthen cooperation with strategic partners，Put more energy and resources，Invest in the services of strategic partners，Leave simplicity to others.，Keep the complexity to yourself.，Strive to be simple、Efficient、Get out of work，Take on the mission of revitalizing national industry！
