Bobcat: a World Brand "Hatched" in Turkey Farm

At the turkey farm“Incubate”A world brand

The story begins in 1957.，In Minnesota, USA，Farmer Eddie·Velo always felt out of his depth when he was managing a turkey farm.，He needs a small and flexible device to help him complete a variety of tasks.。The equipment must also be able to work in confined spaces and up to the second floor of the barn.，In winter，It also has the function of removing snow.。

In those days，The developed United States has only Tractors and shovels for Eddie.·Weiluo selection。However, bulky Tractors and inefficient shovels can not meet his needs.。

Therefore，Eddie·Velo found the Keller brothers, inventors in Minnesota, and built a custom device.。It is small in stature、Flexible and light，Adopt manual driving mode，The working device at the front end can be matched with snow sweeping.、Snow shoveling and other tools，This is the world's first small Wheel Loader.，Also known as that original prototype of slippage.。

This device caused a sensation in the farm world at that time.，As soon as it was launched, it was in short supply。Therefore，In 1958，The Keller brothers worked with the Melo brothers in North Dakota.。And then，The Mello Brothers purchased the rights to the Keller Brothers device.，The compact equipment industry was born.。

1960，The world's first Skid Steer Loader was officially launched，This is what happened then.LOGO，Be named“Melro”。

So“Bobcat”How did the brand name come about?？At the launchMShortly after 400，Merlot decided to upgrade the brand to“Bobcat”。“Bobcat”Translate as“Bobcat”，It symbolizes strength、Fast、Agile，Coincides with brand tonality。

1962，The first one is“Bobcat”The named sliding device was born.。At that time，Sliding equipment is mainly used in dairy and fertilizer plants.，To meet the needs of both industries，The Bobcat changed its strategy.，And it was a great success.。The bobcat changed to white paint looks neat and clean.，It is very popular in the market.，This color scheme is still used today.。

History

from 1957

Moment

to 2022

11 major production bases in the world, including mini loader、Crawler Loader、Skid steer loader、Multifunctional tool cart、Telescopic boom Truck/ 'target='_blank' style='color:blue;'>Forklift Truck、Off-road Vehicle、Tractors、Excavators and other products with superior performance。Global annual sales of skid steer loaders exceed 100,000 units，Bobcats account for more than 60 percent%，Cumulative production and sales exceed 1.5 million units，Leading the development of global compact machinery innovation。

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