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Yuchai: Turn "Out of Reach" into "Within Reach" in the Northwest Africa Market

September 21, 2022

On the other side of the globe.——Africa,Yuchai has successfully occupied a market territory.。It is more than 10,000 kilometers from the headquarters of Yuchai.,It takes more than 10 hours to get there by plane.,The time difference is nearly 10 hours.。

“It is not easy to sell a small electronic product from China to Africa.,Not to mention selling the engine here.,However,Yuchai turned the unreachable into the accessible.,Every year, a large number of engines are continuously sold to Africa.。”Li Xianguo, director of Yuchai West North Africa Office, said.。

This year1-August,Yuchai's engine sales in Northwest Africa increased by 74% year-on-year.5%,Market share reaches 32%。At present,The number of Yuchai machines in the Northwest Africa market has exceeded 3.30,000 units。

This year,The Northwest Africa market is dominated by heavy Truck Tractors and large dump Trucks.,In a very competitive situation,Yuchai Northwest Africa Office actively responded,And the main engine factory、Dealers jointly import YuchaiYC6MKPowered heavy Truck,Achieve new breakthroughs;Northwest Africa is also a rising market for domestic trucks.,At present, the sales of truck power are on the rise.;Power sales of sand pumping equipment rank first in the industry。

The largest in the areaEngl MotorCompany,Carry Yuchai this yearYC6MKThe Tractor of the engine is widely recognized among customers.。Of the companyBossAmaduFull of praise for Yuchai engine,He said:“Yuchai engine has outstanding cost performance,The quality is reliable,The service is efficient,Strong customer stickiness,Trustworthy。”

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