September 21, 2022
This article shares with you Borreton's practice and exploration in the field of electrification and intellectualization of construction machinery.。
Boreton won the third batch of Ministry of Industry and Information Technology in 2021“Specialization and innovation”The title of Little Giant Enterprise。
Zhong Ding Capital has invested in Borreton since 2018.,Continue to focus on new energy applications and innovation,AccompaniedBorretonOver 1400 days。
In the global climate crisis、Against the backdrop of the oil crisis,In the face of the era mission of green development concept and carbon neutrality,Obviously, there are still too many problems to be overcome in the field of construction machinery.,The quantity is huge、Long working hours,High energy consumption、High carbon emissions、High pollution,It is one of the obstacles for human beings to cope with the energy crisis and climate crisis.。
In recent years, the tide of automobile manufacturing is getting higher and higher.,But the vast majority of people coincidentally focused on the field of passenger cars.,The field of construction machinery is still one.“Independent market”。
This situation was broken three years ago.。
2019,A family named”Borreton“The company delivered a batch of mass-produced pure electric loaders in Inner Mongolia.——Not a small retrofit machine,It is the main 5-ton heavy product.。This delivery of Borreton,Dropped a stone into the otherwise calm water.。And then,Many manufacturers set up pure electric loader projects,And in 2021-Delivered in succession in 2022。
Borreton is a business founded in 2016.,Its founder, Chen Fangming, has more than ten years of investment experience in the new energy industry chain.,Angel invested in Juhe New Material,Shenghong shares 300693,Start-up Black Horse 300688,A number of star companies such as Tiansheng Stock。
Years of investment experience have given Chen Fangming a thorough understanding of the industrial chain.,After insight into the potential of new energy construction machinery,He found that there was no ideal project to invest in the market.,So he decided to seize the opportunity.,He founded Boreton Technology Co., Ltd. in 2016.,This has opened the curtain of green transformation of construction machinery.。
Leading the new industry standard
The latest statistics show that,The electrification penetration rate of construction machinery has exceeded 1%,Based on past experience,New things from 1%-10%The penetration rate will be significantly accelerated.,The industry will enter a real growth period.。
Construction machinery electrification is a new track.,There is no mature experience to refer to in the world.,Suppliers are also unable to directly provide various core components.。Even if the technology is already very mature gearbox,It also needs to be re-customized and developed because of the new working conditions.,In order to meet the needs of heavy pure electric equipment。The pure electric construction machinery is a highly integrated whole.,Made up of hundreds of parts.,It is also more challenging.。
As a pioneer in the industry,Boreton has overcome many fundamental industry challenges.,For the electrification of the entire construction machinery industry、Intelligent transformation provides benchmarking solution guidance。
First,Boreton developed the first corporate standard for electric loaders.,At the same time, it has become the drafting unit of national standards.。
On the supply of finished battery packs,Borreton chose to develop batteries with Ningde Times,Custom-designed for pure electric loaders to meet the counterweight、Installation space、The endurance、Multiple limiting factors such as energy consumption 282kWhBattery pack solution。Due to the balanced performance advantage,This standard is adopted by many manufacturers.,After three years,It is still the main model on the market。
Mining cards have long faced the problems of high fuel costs and large emissions.,Borreton chose to take“Two steps”Strategy。
The first step,Develop standard models,First, solve the requirements of heavy downhill transportation scenarios.——Vehicles go up the hill empty.、Fill with ore and go down the hill.,Using gravitational potential energy to reversely drag the main motor to generate electricity,Significantly reduce energy consumption,Meet the normal operation of Vehicles。Step two,Boreton is based on the actual needs of mine users to carry heavy loads uphill.,Developed and releasedBRT105EExtended-range mine card and 700kWhPure electric mining card。For this reason,Boreton has developed a four-gun fast charging technology in cooperation with suppliers.,It can meet the climbing needs of Vehicles weighing 100 tons.,This technology has been put into practice in many areas.。
Borreton's“Two steps”The strategy has also profoundly affected the new energy mining card industry.,It has become the target for many enterprises to follow after the standard model.。The second half of 2022,The market began to appear one after another.kWhMineral card products。The electrification of mining cards will promote the greening of China's mining production.,Produce considerable environmental and social benefits。
Not limited to product electrification,Boreton is also actively exploring intelligence and unmanned.,Includes a by-wire chassis、Smart Mine、Driverless、Integrated scheme of green energy management for wind, solar, storage and transportation, etc.。
Reshape the new pattern of technology
New energy construction machinery as a new thing,From three-power system to vehicle networking to driverless driving,Every core technology is the frontier topic of this era.,Only through continuous innovation can we gain the power of development.。So,R & D capability is the most important issue for a new energy construction machinery enterprise.。
It is usually classified according to research methods.,R & D is mainly divided into forward R & D and reverse R & D.,That is to say, one is mainly creative.,One is mainly imitation.。China's construction machinery industry started late.,The accumulation of positive R & D is seriously inadequate.。Zhu Sendi, special adviser to China Machinery Industry Federation, said.,“China's machinery industry has been in the forefront of the world in terms of the total amount.,However, there is a big gap between the level and strength and the leading position in the world.,It can be said‘Big but not strong、Fat but not strong’It is a portrayal of the current development of China's machinery industry.。”
At the beginning of its founding, Boreton,He also hesitated to choose forward R & D or reverse R & D.。Reverse R & D can reduce R & D costs,Speed up research and development,For a startup“Value for money”It seems to be higher.。But in terms of disadvantages,,Reverse development is like simply tinkering with an old framework.,Not fully compatible with pure electric features,It will not be able to perform at its best。
Consider that Borreton does not have the baggage of traditional fuel equipment and production lines.,Moreover, positive R & D has more potential in the long run.,So,Despite the current positive R & D needs to consume more funds and R & D resources.,Boreton still chose the forward research and development route first.。
Under the positive R & D system,Engineers are like drawing on a blank sheet of paper.。Hardware,Can be directly based on the motor、Targeted design and layout based on the characteristics of batteries and other parts;Software control level,You can also write your own code from scratch,Achieve compatible adaptation of all parts,Reduce the probability of error,Improve stability。
Take the pure electric loader as an example.,Under the realistic condition that the capacity of the battery can not be increased indefinitely,Boreton engineers were able to control through algorithms.,To be penny-pinching“Squeeze”The value of electricity。Borreton Smart Electric Loaders are available based on load conditions and driver intent,Precise control of system flow,Avoid waste。In addition,The boreton electric loader travel system can be adjusted according to the load.,Output power on demand,Avoid excessive tire spin,Thereby improving the utilization rate of electric energy.,Improves the life of the device,It also significantly increases the user experience。
Defining the New Order of Organization
The core driving force of innovation is talent.,Competition among enterprises,In the final analysis, it is also the competition for talents.。Chen Fangming, the founder of Boreton, has publicly stated that:“I have never paid the talent.、Bonus、Equity incentives are regarded as costs and burdens.。It's an investment,It is an investment that can bring high returns to Boreton.。The more colleagues achieve financial freedom.,The bigger the harvest for Borreton.。“
At present, Peking University is under Chen Fangming's command.、Tsinghua University、Shanghai Jiaotong University、South China University of Technology、University of Calgary, Canada、New Jersey Institute of Technology、Professors at Nanyang Technological University in Singapore and other universities at home and abroad、Scholar、Master and extensive talents,R & D personnel account for more than 40 percent%。
Excellent talents also need to be mobilized through appropriate organizational structures.。Traditional corporate model,Especially in the vehicle industry.,Usually according to R & D-Production-Sale-The time sequence of after-sales service is divided to serve customers.,This is for Borreton, which is centered on customer needs.,Not fully applicable。
It no longer follows the mature experience from the era when product thinking is king.,Borreton chose to focus on the company's mission“Provide users with green transport capacity services“Expand the construction and configuration of the organizational structure。Borreton adopted“Delivery is not the end of the sale,It is the starting point of service.”Idea,Implement an innovative model of highly integrated sales and services,Implemented by the manufacturer、Two-level after-sales mechanism of service station,Construct the organizational culture and system of all-staff service。
The departments of Boreton are grouped in a matrix,Serve customers at the same time。Once we encounter complex problems,,Product Manager at Boreton HQ、Technical engineers and even chief scientists will join.,360 degree support for customers,Multidimensional to meet the needs of users,Provide reliable green transport services。
Boreton's talent concept and innovative spirit complement each other.,Try to make a useful exploration for the innovation of China's construction machinery industry.。Founder Chen Fangming said,It's just the beginning.,I hope that through my efforts.,Prove to people that new energy construction machinery is a feasible way.。
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