Recently，Domestic Heavy Truck Sales in August，Sinotruk with 1.Sales of 30,000 Vehicles topped the list.，Monthly share up to 28.06%；1-Cumulative sales in August topped the list，Market share 23.78%。Sinotruk as heavy Truck sales in the first half of 2022、Double champion of market share，Since the second half of the year, it has maintained its leading edge.，Win 7 in a row、Two months of sales in August，And becomes 7、The only enterprise in the heavy Truck market with a sales volume of more than 10,000 in August。
It is worth mentioning that，In the heavy truck industry, the month-on-month increase in monthly sales was only 2%Under the circumstances，Sinotruk achieved 24%Month-on-month growth。Such a high ring-to-ring growth makes people think.，In the industry“Winter”Medium，What gives Sinotruk the strength to rise against the trend?？ We can find some clues from a series of actions launched by Sinotruk in August.。
Demand-oriented Market Segmentation and Re-layout
In order to drill down to the segmentation scenario，Deepen every inch of market segment，Better meet the needs of card friends to create wealth，Sinotruk held in August“Gathering potential·Win”A series of mid-year meetings on the theme，Accurate market segmentation according to market and customer needs。
August 1，Sinotruk 2022 Shantou-Deka Road Vehicle/ 'target='_blank' style='color:blue;'>Transport Vehicle Mid-Year Symposium Successfully Held in Zhengzhou。Sinotruk and Industry Elites Launch In-depth Discussion on Highway Transportation Industry，And released Shandeka.G7S WP14T 610 horsepower new product，Adding a sharp weapon for high-end and efficient trunk transportation。The 9th of the month，2022 Shandeka Special Vehicle Market Mid-Year Symposium Successfully Held in Tai'an。At the meeting，Sinotruk and Shandeka dealers jointly review Shandeka's nine-year shining journey，Talk about the future development，And launch G7SIntegrated design pump truck、600 horsepower fire engine、Dangerous Transport Vehicle、Sanitation truck、Truck-mounted crane and a series of Shandeka special vehicle products，It marks the further improvement of the product layout in the field of Shandeka special vehicles.。
August 6，Sinotruk Lvtong Cold Chain Transportation Market Seminar Held in Jining。Sinotruk Focuses on Lvtong Cold Chain Transportation Segment Market，With partners、Industry Leaders Conspire with the Development Trend of Lvtong Cold Chain Transportation Market，And release HOWO“Leng Xian Feng”Products，Enabling cold chain logistics industry。11，“Lightsome Shuangxiong Youth Creates Wealth——HowoMAXLight Luxury Edition Batch Handover and Tasting Meeting”Successfully held，There is more rush to buy at the scene.、Multiple ordering, lucky draw and other benefits surprise release，Finally, 114 units were subscribed on site.。August 12，2022 China Commercial Concrete Transportation Industry Strategy Seminar Successfully Held in Weifang, Shandong。Participants on the current market in the field of commercial concrete、The trend has been analyzed.，The HOWO mixer truck series products are introduced in detail.，With extraordinary product strength, it shows the remarkable achievements of China Heavy Truck in the field of deep ploughing engineering mixer for decades.。
In recent years，High-horsepower market has become a competitive place for major commercial vehicle enterprises.，Strong Integration of Sinotruk and Weichai Power，Restart the new era of high-powered high-end products。August twenty second，“There is much to be doneTDai” Sinotruk's full range of vehicles with exclusive powerTSeries of High-powered High-end Products Tasting Meeting Successfully Held in Jinan, China。Carry exclusiveTThe Yellow River of powerX7、ShandekaC9H、HowoTH7、HowoMAX12 full-range heavy truck products made a stunning appearance.。
Sinotruk's high-powered new products are powered by the world's first body thermal efficiency breakthrough 51%Diesel engine platform technology，Maximum power up to 680 horsepower，With super power、Ultra-low fuel consumption、Leading advantages such as super reliability bring more efficient integrated logistics and transportation solutions to global heavy truck customers.。
Good news of sales spread frequently, and products were delivered everywhere.
Sinotruk through continuous marketing fortifications，Overcome the adverse effects of the market downturn，In August, there were frequent reports of sales success，Products have been delivered to all parts of the country。
August，“SINOPEC Fuel Oil Southwest Company（Chengdu Creativity）The first batchLNGVehicle handover ceremony“Held in Chengdu，SINOTRUK Delivers 30 Units of SINOTRUK HOWO to SinopecLNGTractor。Deliver the product at the same time，Sinotruk also aims at the operation characteristics of Sinopec vehicles.，1 pair of service stationsNBinding of，And developed a one-to-one car-following service.，Highly recognized by Sinopec，Cooperation and trust between the two sides have been further deepened.。
Shandeka's marketing performance in August was even more remarkable.。August 16，Luohe, Henan，Sinotruk Delivers 100 Shandeka Refrigerated Cars to Shuanghui Logistics；August 18，Sinotruk Delivers 50 Shandeka to a Trading Company in Ordos, MongoliaG7480 Tractor；Same month，Sinotruk Shandeka Delivers 50 Shandeka Dangerous Chemicals Transport Vehicles to a Logistics Company in Zibo。Shan De Ka Yi“German quality”Continue to win the favor of customers，Good news kept coming。
Let's look at the performance of the Yellow River heavy truck.。August 6，China Heavy Truck delivered the first Yellow River to a logistics company in Shenzhen.X7 Heavy truck。At the handover ceremony，Sinotruk provides the logistics company with product advantages for Huanghe Heavy Truck.、Vehicle operation and after-sales maintenance and other matters needing attention are introduced in detail.，High Quality of Huanghe Heavy Truck and Excellent Service of Sinotruk，Be praised and trusted by customers。
The extraordinary intelligence was praised by CCTV.
With the trend of automatic transmission of commercial vehicles highlighted，Sinotruk as the Leader of Intelligent Manufacturing Technology for Commercial Vehicle Gearbox，Have mastered the magic weapon to win in the new round of fierce competition。The seventh generation independently developed by SinotrukS-AMTThe annual sales of 16 products have exceeded 80000 units.，And drive the market segments of automatic gear growth rate of more than 800%，Gain market recognition。
August 14，CCTVCCTV2 Large-scale financial media coverage《Smart China》Entering the Intelligent Manufacturing Workshop of Sinotruk。CCTV's lens shows people under the empowerment of intelligent manufacturing.，High integration and automation of SINOTRUK production line，Achieve productivity improvement, cost reduction and efficiency enhancement，Promote industrial upgrading，Helping China's Commercial Vehicle Intelligent Manufacturing Core Technology to Achieve a Leap。
4th Anniversary Reform Achievements Set a Model for China's Commercial Vehicle Industry
This year marks the fourth anniversary of the restructuring of Sinotruk.，For four years，Secretary of the Party Committee of Sinotruk Group、Under the leadership of Chairman Tan Xuguang，Third in the industry，Become the first in the industry，Top of heavy truck sales in the first half of 2022，Win the market share of sales volume“Double crown”，At the revenue level、Domestic market、The international market and other aspects have made remarkable achievements.，And won the favor of the capital market.，The stock price quickly soared，Create the best business performance in history。Sinotruk has fulfilled its promise four years ago with brilliant achievements.，Build Sinotruk into“China is the first、World-class”A commercial vehicle brand，Setting a benchmark for the reform of state-owned enterprises，Continue to lead China's commercial vehicle industry forward，Striding towards the world's first-class commercial vehicle brand。
August is undoubtedly one for Sinotruk.“High combustion”The month of，Product strength、Intellectual power、Marketing power、Brand power bursts out infinite vitality at the same time.，As can be seen，Become the heavy truck industry in the first half of the year“The eldest brother”After，Sinotruk has not slackened off at all.，Continue to make full efforts to fight for the annual championship.。Let's look forward to the next performance of Sinotruk.，Wish China's commercial vehicle industry better and better。
