Haulotte supports the Loxam Group in the energy transition

November 25, 2020

The demand for non-polluting machines is growing in Europe, particularly in France. In order to meet the economic challenges of this market, the Loxam Group has invested in Haulotte equipment that meets this new demand with the HA20 LE PRO, a 20-meter electric all-terrain articulating boom, the first model of the PULSEO range launched in 2018.

The future belongs to 0 emission equipment

In order to support Loxam’s sales and technical teams in the energy transition of its range of all-terrain AeriaL Work Platforms, Haulotte provides its branch network with training to help them get started. This training allows the sales teams to fully understand the advantages of eco-friendly equipment. It also reassures the technical teams on maintenance aspects. Last week, at Loxam Colombes branch (Paris area), the two freshly delivered HA20 articulating booms were the center of all the attention.

Guillaume Van Hoeck, Key Account Director of the Europe Zone at Haulotte, accompanies Loxam on these new challenges and explains «The objective of this day is to create membership and to help Loxam sales representatives to acquire the right tools to promote the rental of this new generation of machines. What better way to convince people than to be able to test, exchange and directly implement the commercial arguments that will help to optimize the rental of this type of equipment?».

From left to right : Maxime Girard (Haulotte Marketing Manager of the Europe Zone), Stéphane Aldeano (Loxam Technical Director) , Patrick Murris (Haulotte Managing Director of the Europe Zone), Thierry Lahuppe (Loxam Equipment Director) and Guillaume van Hoeck (Haulotte Key account Director of the Europe Zone)

According to Thierry Lahuppe, Equipment Director of the Loxam Group, legislation, supply and demand for eco-responsible equipment are converging in a positive way. «The Loxam Group has a strong will to be an active actor and promoter. We must be prescribers with an innovative and forward-looking vision of the equipment rental market».

As Patrick Murris, Haulotte Managing Director of the Europe Zone, points out: «We are in an accelerating transition period. The challenge today for Haulotte is to support its customers, and the Loxam Group, so that they can quickly achieve success in the promotion and rental of this new generation of «Low Emission» machines. Their success will be our success. It is a win-win partnership relationship in the long term».