CMC enters Austria

CMC Austria

Italian tracked platform manufacturer CMC is establishing itself in central Europe by entering Austria for the first time, with a new distributor. Herbert Hager already operates one of the largest equipment service operations in the country and will now add CMC to its portfolio. 

The plan is to expand CMC’s presence throughout Central Europe, complemented by CMC Germany, which offers a dedicated sales and service team, headed up by Dieter Roters.

Alessandro Mastrogiacomo, CMC’s foreign sales director, said of the new partnerhsip, “We are really happy and proud to be in Austria and to have entered into this partnership with Herbert Hager, which will allow us to write a new paragraph of our company history.

“Every new dealer who joins our family receives comprehensive support in terms of marketing, technical training on machinery, sales, and after-sales process management, so they can start working with us at high speed. We have new entrances in new markets in the pipeline, to penetrate the old continent more and increase our market share in Europe, and look to the future with growing confidence.”

Previous: Global construction equipment sales to fall 16%

Next: Genie compact first in Spain