Equipment Experts brings pay-for-performance to used equipment online marketplace

Equipment World parent company Randall-Reilly is launching equipmentexperts.com, a pay-for-performance online marketplace for used construction, Trucking and agriculture equipment.

“Equipment Experts delivers a great user experience and gains trust. Buyers gain access to the most robust equipment data on the web to make informed buying decisions and sellers get the pay-for-performance pricing they have been asking for,” says Prescott Shibles, executive vice president for Randall-Reilly’s Equipment Division.  “It’s a disruptive concept and we’re excited by the reaction we’ve received from the market.” 

Equipment Experts is designed to offer a one-stop-shop for used equipment buyers.

Equipment Experts provides buyers with the most up-to-date and comprehensive data and tools, helping them avoid frustrating searches on multiple websites, according to Randall-Reilly. Additional resources designed to assist the buying experience include verified owner reviews, articles from Randall-Reilly’s editorial staff—like those found here on Equipment World— as well as equipment comparison tools and specs.

In addition to a quicker turn on equipmentexperts.com, Randall-Reilly says dealers benefit from complimentary integrations to their inventory management, DMS and CRM systems, creating a seamless, low-touch process.

In addition to a quicker turn on equipmentexperts.com, dealers benefit from complimentary integrations to their inventory management, DMS and CRM systems, creating a seamless, low-touch process, says Randall-Reilly. While most listing sites charge one fee, which is paid regardless of performance, Equipment Experts instead uses a fixed fee per unit, with additional compensation to the site if it drives engagement, according to the company.

“Our Dealer Advisory Board played an influential role in shaping Equipment Experts and the development of a suite of insight tools we’ll be introducing in the near future,” says Shibles. “The performance-based pricing, which is truly disruptive in this space, has demonstrated to dealers that we have skin in this game.”

“Over time and with repeated use, it’s a destination that will create a large, vibrant community of equipment experts,” says Randall-Reilly.

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