From January 18 to 20, the 2019 work summary meeting of zhongji lingyu marketing system was held in luoyang. More than 140 people attended the meeting of engineering Vehicle and liquid tank Vehicle marketing system. Liu baoshan, general manager of the company, hu linlin, deputy general manager and general manager of the marketing company, wang zhen, assistant general manager and general manager of engineering Vehicle division, and leaders of relevant departments of the company attended the meeting.
The first day of the conference is arranged for each section, each war zone group discussion. All business personnel are divided into eight groups according to the region to summarize the work in 2019, with the focus on studying and formulating the market operation plan for 2020.
19-20, the marketing system all staff meeting held in luoyang dream taoyuan hot spring town, the meeting is still chaired by marketing company chang guoqiang.
On the morning of 19th, we arranged product training. Duan xiaofeng, head of engineering vehicle technology department, zhang kun hao, project manager of liquid tank vehicle, kong jiangtao, project manager of environmental sanitation vehicle, explained each series of products respectively. Over the years, cimc lingyu has always been adhering to the principle of product-oriented and continuously carried out product research and development and continuous improvement. The main products and new products promoted by this conference in 2020 were presented one by one. The rich variety and excellent performance doubled everyone's confidence.
20 afternoon is internal communication, integrated department minister staritz, finance minister Zhang Minfu, after-sales service department minister high wealthy and corporate financial management Li Zhuopeng do report, mainly for internal marketing company in 2019, the latest financial tools, the ascension of after-sales service and financial process, pointed out the problems, put forward the solution, 2020 more smoothly and more efficient for you pointed out the direction of the work.
In the afternoon, the third tug of war competition of zhongji lingyu marketing system was also held. The marketing system was divided into 8 teams for a fierce competition. The title was successfully defended. , liquid tank and the northwest theater of the second and third place respectively!
On the morning of the 20th, the meeting was held. Celebrity product promotion ” Speech competition, six war zones, overseas marketing, liquid tank sales department sent players to participate in the speech, 8 players after a fierce battle, finally, overseas department zhang xin won the championship, li hui won the second place in the northwest, liquid tank market gan xingfei and zhou wenpeng in the north China war zone tied for the third place.
After the speech, President hu made a summary and comments, affirming everyone's performance and pointing out the areas to be improved. At the same time, President hu encouraged everyone to make good and perfect products in the market, so as to better recommend appropriate products to customers in need.
On the afternoon of 20th, general manager liu baoshan, general manager assistant and general manager of engineering vehicle division wang zhen and relevant department leaders of the company came to attend the meeting.
An opening video gives us a look back at the highlights of 2019, followed by a passionate opening by host chang guoqiang, which brings us from 2019 to 2020 with special significance.
At the meeting, guo chaoyang, head of the overseas Marketing Department, made a summary report. In 2019, the overseas Marketing Department overfulfilled the task assigned by the company, and the sales volume reached a record high. Then, liquid tank business deputy general manager hu jiangsheng do liquid tank car market and product planning report. In 2019, tank cars underwent adjustment, and the second half of the year began to show a good momentum of vigorous development. In 2020, they will charge toward higher goals.
Then, hu linlin, general manager of the marketing company, made a summary report on the engineering vehicle marketing work. Hu's general report was divided into two parts: summary and outlook. Systematic summary and strategic deployment were made in several aspects, including industry situation, lingyu performance, market forecast, target decomposition, competitor analysis, marketing ideas and key measures. President hu pointed out that in 2019, through our joint efforts, the marketing company has successfully completed the tasks assigned by the company and made outstanding achievements. In 2020, we will continue to go together, fight side by side, work hard and achieve greater success!
After the conclusion, the award ceremony was held to honor the outstanding individuals and teams in 2019. In the presence of everyone, the leaders of the company were li ruijie from shandong province, wu gang from sichuan province, and guo hailong from yunnan province. Gold sales manager award for tank Truck ” ; Awarded for fujian team “ Best progressive team award ” , awarded the ldquo to the guizhou team; Overall development team award ” , awarded to henan and shandong teams “ Team award for contribution to thousands of units ” Shandong team won the double champion of annual sales volume and task completion rate.
At the end of the meeting, general manager liu baoshan made a speech. General manager liu firstly summarized the industry situation, group situation and company situation in 2019. He pointed out that under the pressure of complex industry situation and environmental protection, both cimc vehicle group and cimc lingyu have made excellent achievements, and the company's engineering, liquid tank and environmental protection sectors are going hand in hand, showing a good momentum of vigorous development.
For the marketing work, liu gave a high degree of affirmation: first of all, it is a successful completion of the index, beat the industry trend; Secondly, the team is increasingly mature, the control and management of the market to improve commendable; The third is the host cooperation, to achieve a win-win situation; Fourth, sales channels are basically sound, management has also improved significantly; Fifth, the brand promotion effect is good, the popularity and influence of zhongji lingyu continue to improve.
In the end, general manager liu pointed out that all the past is the preface chapter. In 2020, the industry is still in its peak period, and the group also gives us a lot of support. The company's three-year plan on products, production lines, talents and management will be fully launched. I hope the marketing team will keep their feet on the ground and work hard to create a new miracle of zhongji lingyu!
The lights on, the night decayed, cimc LingYu marketing system to meet the New Year dinner in singing, a splendid dinner, wonderful program, the variety of interaction, the scene into the joy of the ocean, 2019 on a perfect full stop, hard for a year's marketing men drink, to renew friendship, celebrate the New Year, plan for a better future!
