The introduction
Liugong, which has been focusing on product and channel construction in domestic and foreign markets, is a force that cannot be ignored in China's national forklift brand. In this issue of Vehicles/ 'target='_blank' style='color:blue;'>Industrial Vehicles, we invite Mr. Wang taiping, vice President of Guangxi Liugong Machinery Co.,Ltd., chairman of Liugong forklift, to talk about Liugong forklift.
▲ liugong vice President, liugong forklift chairman Mr. Wang taiping
demand based, product first
Over the past year, despite a slowdown in the industry, liugong has achieved double-digit growth, 15 percentage points higher than the industry average. Mr. Wang said that while the domestic market was growing at a high speed, the overseas market was experiencing some fluctuations due to the changes in the political and economic environment in Turkey, Argentina and other countries. To achieve such results, and liugong closely follow the changes in the market situation, in the business to make some adjustments inseparable.
Mr. Wang introduced that the first step liugong took was to pay more attention to the development of electric forklift. & other; Liugong has laid a solid foundation for the development of electric Truck/ 'target='_blank' style='color:blue;'>Forklift Trucks in the past few years, established a special business department of electric and warehouse Trucks, and conducted detailed research and analysis according to the needs of customer groups to promote product development in a timely manner, we have also well met the personalized new needs of customers. Through our continuous and precise efforts, liugong electric forklift and warehouse truck products have achieved greater progress than the overall growth rate of the industry. Throughout the &;
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Secondly, liugong has been adhering to the concept of technology, quality and service first, and has invested a lot of resources in r&d, quality control and service. Through the perfect after-sales service measures, we can make every customer who bought liugong products without worries. It can be said that the reliability of product quality and sound service network, is our development capital. Throughout the &;
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In addition, the further promotion of liugong cseries products provides more choices for the middle and high-end customers. Mr. Wang pointed out that liugong's growth in the U.S. market was particularly noteworthy. & other; There are many end customers in the region who have made high comments on the purchased cseries internal combustion forklifts and hope that we can bring more electric forklifts and large-tonnage forklifts to the us market.
For liugong, the product is our core, to meet the needs of customers is our mission. From the end of this year to the beginning of next year, the cseries products will be launched in a full range, and according to the different characteristics of customers' needs in Europe, Asia Pacific and North America, products suitable for them will be launched. From 2020 to 2022, we will further improve the product system of liugong Forklift Truck, laying a solid foundation for further expanding the international and domestic markets. Throughout the &;
look abroad and lay a solid foundation
General wang said that liugong from 2002 to promote the development of international strategy. & other; Last year we came up with Three comprehensive ’ That is, comprehensive internationalization, comprehensive intelligence, comprehensive solution of the concept of strategic initiatives. The core of full internationalization is that we should not only be satisfied with overseas sales, but gradually realize overseas r&d and overseas manufacturing.
In 2014, liugong established its first overseas forklift plant in Argentina. From the actual operation of five years, liugong forklift provides great convenience for the expansion of overseas business. Over the years, we have established sales and after-sales networks, established production and r&d centers, and made persistent efforts to integrate production, research, marketing and service. It is because we have done enough preparation that we have avoided the problem that Chinese brands often face in selling abroad, but the service has not kept up. Throughout the &; By setting up the parts distribution center, liugong can meet the needs of overseas customers in the shortest time. At this point, liugong has a long-term plan, has been ready to provide customers at home and abroad with the most timely parts supply and technical support, which Mr. Wang is full of confidence.
& other; Of course, we invest a lot of resources overseas, and we need to be more careful in assessing risks in overseas markets. Especially for some developing countries, political changes and exchange rate fluctuations will affect the local industrial Vehicle market. On the whole, however, the economic situation in these regions is still developing in a better direction. Although there may be setbacks in the process, as long as we adhere to the concept of foreign market development and continue to do our part, we will be rewarded.
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In the process of developing the north American market, liugong has made continuous efforts in the layout and research and development of the north American market, and has developed a full range of products suitable for the north American market, although it has encountered difficulties such as increasing tariffs from the us side. With the exemption of new tariffs in the field of construction machinery, liugong, a pioneer in the north American market, was immediately well received. In a word, opportunities and challenges coexist in the overseas market. But I believe that as long as our products and services are in line with the international standards, we can really get the recognition of global customers, liugong Forklift Truck can become a real international famous brand. Throughout the &;
steady progress, service customers
Nowadays, many international enterprises have launched many brands to face different needs and even different industries of customers. Mr. Wang said that in the future, the trend of customer demand diversification and industry segmentation will be further developed, and any forklift manufacturing enterprise cannot meet all customer needs with a single product series.
& other; Against this background, we should take two steps to improve the market competition performance of existing products and strengthen the market expansion of middle and high-end products. The positioning of cseries internal combustion vehicle products in China is to compete with similar products of foreign brands in the middle and high-end customer groups. Therefore, we need time and patience to devote time and energy to product improvement and promotion. I believe we will usher in explosive development in these customer groups in the future. Throughout the &; General manager wang revealed that in the future liugong will also be in-depth cooperation with some international famous brands, to enrich its product system and technical reserves. & other; In the future, we will make greater investment in electric vehicles. Liugong's shandong forklift factory will become the manufacturing center of electric forklift products. Combined with the local manufacturing advantages, we will fully develop in the field of electric forklift in the future. Throughout the &;
Speaking of the development of customer demand, Mr. Wang said, customer demand has been changing, liugong to pay close attention to the overall development trend of the industry. & other; In my opinion, the most obvious trend at present is the development of automation and intelligence, but in different countries, the development degree and stage of this trend are not the same. We should firmly grasp the characteristics of customer needs in different markets, tailored to provide customers at home and abroad with the most appropriate product solutions. Throughout the &;
