Capital Machinery Limited starts SEM Business

In the afternoon of September 20, a signing ceremony was held between Caterpillar (Qingzhou) Ltd. and Capital Machinery Limited (CML) on an agreement of sales and services for SEM brand in Taiwan region. With the presence of Qihua Chen, the Vice President of Caterpillar China Operation and Lawrence Poh, Lei Shing hong machinery group CEO, we witness the milestone of the first Cat®  Dealer which will serve utility customer segment by providing full Caterpillar products and services. It is a big breakthrough for SEM business in the territory where we lack of sales and services coverage.
 

Cooperated with Caterpillar for more than 10 years, CML is a very valuable partner that plays an essential role for Caterpillar to win in Taiwan market.  The synergy of Cat and SEM brand in Taiwan market also demonstrates Caterpillar’s commitment to customers, by providing various product offerings to meet customers’ needs.  
 

 

Pablo Van, Global Distribution, Sales & Marketing Director of Caterpillar (Qingzhou) Limited attended the ceremony as well and commented" We are very happy to see Capital Machinery Limited expending SEM product offering in Taiwan. This is the one of the four co-location distribution pilots we work in the selected territory. Taiwan market is one of the largest used equipment market and potentially converting customers to purchase SEM products in the utility segment. The co-location pilot enables a cost effective way to have dedicated sales & service and leverage backroom support to run the SEM business, growing both Cat & SEM business in Taiwan.