SDLG launches into Turkey with first CE-marked wheel loader

May 06, 2015

Mahir Hocaoglu, president and CEO of Ascendum Makina, with an SDLG LG958L at the Makina facility.

Leading Chinese construction equipment manufacturer, Shandong Lingong Construction Machinery Co., Ltd., (known as Lingong), will soon offer its SDLG-branded products for sale in Turkey. The company will formally launch into Turkey by presenting its first CE-marked Wheel Loader, an LG958L, at the KOMATEK International Construction Machinery, Technology and Equipment Trade Fair, taking place in Ankara from May 6 through 10. SDLG products will be sold in Turkey through local dealer, Ascendum Makina.

Recent years have seen growing demand in Turkey for reliable construction equipment with good aftermarket support that delivers a fast return on investment. This has prompted the latest move from SDLG, which is continuing its global expansion program. Ascendum Makina will represent SDLG across Turkey and the company is a well-established and highly experienced equipment dealer with 18 branches. It offers sales and service support across Turkey and prides itself on its high levels of parts inventory, ensuring fast and efficient delivery to customers.

Mahir Hocaoglu, president and CEO of Ascendum Makina, said with high levels of investment expected in Turkey in the short term, there is good potential in the country for the SDLG range of Wheel Loaders.

“We have a variety of major construction initiatives coming up in Turkey. For example, in 2013, the Turkish government announced plans to invest almost USD 8 billion in the transport infrastructure sector, including increasing the motorway network by three times to a total of 7,500 km,” he said. “The increase in construction projects has driven demand for reliable equipment that comes with a strong value proposition and dependable aftermarket support. Given the requirements of the market, we think the features and benefits of LG958L will appeal to a lot of people. The SDLG range of equipment complements our existing portfolio and allows us to offer a wider range of solutions to our customers.”

The CE-marked LG958L has been adapted for sale in Turkey with a new engine to meet Stage IV requirements for European emissions standards. Although making their first appearance in Turkey at KOMATEK, SDLG machines have been sold in more than 80 markets and the brand is one of the leading sellers of Wheel Loaders worldwide. Popular with users in construction, utility works, farming and industrial applications, in markets such as India, the Middle East and the U.S., SDLG’s LG958L has grown in popularity thanks to its ease of operation, value pricing and fast return on investment.

Featuring a high-torque engine that delivers lower emissions and better fuel efficiency, the 5 t–rated LG958L has a number of features that make it a robust and reliable performer. It sports a 3 m³ bucket; ZF transmission and axles; wet disc brakes for versatility and easy maintenance; a hydraulic quick coupler and 3^rd function hydraulics; and a modern fit and ergonomic interior. It comes with a 24-month, 2,000-hour warranty. The typical SDLG customer uses their wheel loader for jobs such as material processing, sewage work, site preparation, as well as general construction and grading applications.

In the last two years alone, SDLG products have launched into 18 new markets worldwide and Lingong continues to expand as part of its vision to become the world’s leading Chinese construction equipment brand. SDLG’s executive president, Yu Mengsheng, said partnering with strong sales and service companies in its export markets was a crucial part of the company’s strategy.

“We not only want to offer our customers excellent products, but we also want to deliver unrivalled service and spare parts delivery to ensure that our machines are as profitable as possible for their owners,” he said. “That’s why we’ve partnered with Ascendum Makina, a company that has a proven track record of selling and supporting heavy equipment and we are pleased to have them on board as our new distributor in Turkey.”

SDLG LG958L - key specifications:

· ZF 4WG200 fixed-shaft power shift transmission with twist grip control and kick-down function

· SDLG reinforced axles with full hydraulic caliper disc brake

· Air conditioned operator cab with AM/FM radio and USB interface

· Cab that meets ROPS/FOPS – ISO EN 3449, ISO EN 3471, ISO EN 3164 requirements

· Single lever control with separate third function

· Hydraulic quick coupler – ISO Interface – with in-cab actuation switch

· Full powered 3^rd function hydraulics

· General purpose bucket – with 3.0 m³ capacity and measuring 3 m

· Powerful Z-bar linkage

· 24 Months/2,000 working hours warranty

For further information about SDLG, visit www.sdlg.com.

Ends.

For further information please contact:

Jan Erik Eriksson	Hannah Morris
SDLG Business Manager Middle East	SDLG PR Support
Tel: +46 16 5414455	Tel: +44 (0)207 923 5860
Email: jan-erik.eriksson.pfm@sdlg.com	Email: hannah.morris@se10.com