SDLG named in Asia’s Top 500 brands

September 22, 2014

SDLG has been named in Asia’s Top 500 Brands - ranking 86^th among Asia’s elite, in the listing compiled by one of the region’s most coveted brand benchmarking award programs.

In its ninth year, the prestigious Asian Brand Awards, co-organized by the Asian Brand Association, Asian TV, the Global Times, the China National Development and Reform Commission, has become the most authoritative endorsement of excellence among Asian brands across a wide spectrum of industries. At this year’s awards – hosted in Hong Kong on 9^th September – SDLG received both recognition for its corporate leadership and brand competitiveness, ranking 86^th among the Top 500. This accolade follows recognition among the China TOP50 Construction Equipment manufacturers, earlier this year.

With a strong foothold in mainland China and rapid expansion into overseas markets, SDLG’s products are popular for their reliability, durability and ease of servicing. The company is China’s largest exporter of Wheel Loaders – and it also produces a range of Excavators, Road Machinery and other construction equipment in its two state-of-art facilities, in Linyi, China, and Pedeneiras, Brazil.

Yu Mengsheng, executive president of SDLG who received the award, says: “It’s a huge honor for us to receive recognition from the region’s most prestigious awards program, especially when the whole construction industry has been experiencing some of the most difficult conditions in many years. Taking pride in being a Chinese brand, SDLG will continue building on the strength of its innovation-driven products, customer-oriented aftermarket service and globally-connected dealer network in its global endeavor.”’

Since 2009, channel development together with aftermarket service and product innovation have been the three cornerstones of SDLG’s globalization strategy. Currently SDLG sales and service are available in over 60 markets including Brazil, Russia, Saudi Arabia and South Africa. It has become one of the three major construction machinery exporters from China and a global leader in Wheel Loader manufacturing and exports. To diversify its brand portfolio, SDLG has sponsored the Asian Football Confederation (AFC) Champions League – the first Chinese brand ever to sponsor the event. Known for its good value, robustness and ease of operation, SDLG construction equipment has gained favor with customers through an established sales, service and parts supply network.

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