SDLG features China’s Top 500 Brands list

July 14, 2014

Fast-growing Chinese construction machinery brand SDLG has been recognized in China’s Top 500 Brands listing which is compiled by the international brand benchmarking institute, the World Brand Laboratory. SDLG ranks number 167 overall and is the fourth among construction machinery manufacturers, with an estimated brand asset value of US$2.2 bn.

Shandong Lingong Construction Machinery Co., Ltd. (known as Lingong) manufactures and distributes SDLG-branded construction equipment in China and across the world. The SDLG brand has been recognized by the World Brand Laboratory as one of China’s Top 500 Brands. Founded and staffed by branding experts with institutional and academic backgrounds in 2003 in New York, World Brand Laboratory (WBL) is a brand consultancy that provides government-affiliated institutes and profitable organizations with brand-asset assessment and counsel. Through a methodical survey and quantitative analysis, WBL compares and rates the growth index of a wide pool of Chinese brands gauging the status and influence that brands have among consumers.

Commenting on the award Samuel Guo, SDLG’s brand and communication director, said: “Over the past decade, SDLG has transformed from a ‘made-in-China’ manufacturer to an international Chinese brand by integrating technology and aftermarket support into the making of quality products that are liked both in China and in international markets. Focusing on the Middle East and BRIC countries (Brazil, Russia, India and China), SDLG has built up sales, parts supply and service centers to standardize its aftermarket support globally and and win the hearts of overseas customers with reliable and high quality machinery. We are proud of what SDLG has achieved in its quest to become the world-leading Chinese construction equipment brand.”

Founded in 1972, Lingong is a leading Chinese manufacturer of construction equipment. Its SDLG-branded products are manufactured at its facilities in Linyi, China, and Pederneiras, Brazil. The products are well-known for their technology, reliability and performance. The company has established a strong dealer network to provide sales, parts and service support in over 50 global markets with a strong foothold in China, Brazil, Africa, Russia and the Middle East.

In the past few months SDLG has become the first Chinese brand to sponsor the Asian Football Confederation (AFC) Champions League and it is also the first Chinese company to partner with the Worldwide Fund for Nature (WWF) Climate Savers Program. Its pioneering China Top Operator program has also helped raise awareness of operator safety in the industry.

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