LONKING DEBUT ON CONEXPO

March 26, 2014

During Mar 4th~Mar.8th, US 2014 CONEXPO-Con/Agg was held in Las Vegas. Lonking products debuted, which marks the formal march of Lonking into North-American market.

Conexpo-Con/Agg held every 3 years is one of the largest global construction machinery exhibition, the well-known construction machinery manufacturers, spare parts suppliers from all over the world gather together on each exhibition, to show their most up-to-date and excellent products and technology to the world. There’re more than 2400 construction machine related enterprises from all over the world joined this grand banquet, more than 125000 visitors entered, including conTractors, agents, distributors, after-sale service provider, engineers, manufacturers, government officials, etc.

There are only 5 Chinese construction machinery manufacturers attended, which represents that the Chinese products set foots on world-class competition platform, Lonking has made many preparation and efforts on this. The booth Lonking took this time heralds consistently Lonking introverted style, occupied 360 square meters, to show 10 units machine including Wheel Loader, Excavator and forklift, etc, and some spare parts within space as enough as possible. All these products meet the standard of North-American market with equisite appearance and competitive cost performance, which won high favors from visitors. During the 5-day exhibition, inquires come in one after another, many customers from areas that out of North-America did also contact Lonking staff constantly with intense cooperation will. Besides, Lonking has also cooperated with the local distributor to hold a press conference. More than 100 of journalists, editors, conTractors, and key accounts within this industry have joined. Lonking CEO Mr. Qiu Debo has made a brief introduction of Lonking enterprise and products on the conference; exposed the reason and confidence of entering into North-American market this time; conveyed the principle of insisting distributorship, and resolution of supporting distributors all-heartedly to expand market, and providing products to meet customer’s need with all strengths; and also answered the questions from visitors with the local distributor. Lonking has presented the company image all in American style on the press conference, and achieved double effect with half effort with short time.

To compare with the other Chinese competitors, Lonking booth is not the largest, the attending exhibition experience may not be richer either, but to Lonking, we care more about the meaning of “DEBUT”. First, this is the first time for Lonking to attend overseas large exhibition, this is no doubt a trial, but more a practice. This experience and observation, has laid good foundation for the future same kind exhibition. Second, this exhibition marks the symbol that Lonking brand firstly enter into world top class market. As we all know, North-American market is the origin of global construction machinery, there’re not only local brands such as Cater-Pillar& Terex, but also strong brands like Komatsu, VOLVE, Hyundai from Europe, Japan and Korea. The fierce competition environment with all famous big brands and strict access standard make the fact that whether you can successfully enter into the market be a criteria to measure an enterprise international strength in the industry.

Lonking’s first flight to US has been successfully accomplished, but the road ahead is still far. We expect, and also believe that, in the near future, Lonking will tread our own footprint on this solid soil.