Voyage on a New Starting Point

Founded on August 28, 1998, Foton Lovol International Heavy Industry Co., Ltd. (Foton Lovol) has now become a large industrial equipment manufacturing enterprise considerably visible at home and abroad thanks to the wisdom and sweat of all Lovol staff over 15 years inspired by the corporate core value of “enthusiasm, innovation and persistence”.
Looking back on our 15 years journey, we can see that the Company has grasped the opportunity of rapid economic development in China, implemented scientific strategic decision-making and strategic choice, and adhered to the market-oriented principle. In 1998, we successfully strode out the first step of a great expedition by starting with harvesting machinery business and adopting the business strategy of product innovation and “win by services”; after that, the Company continuously explored new businesses by use of its keen sense about market trends, and as of now has developed into a large industrial equipment manufacturing company mainly engaging in agricultural equipment, construction machinery, Vehicles, core parts, financial services and other businesses. We are currently the largest agricultural equipment manufacturer and the fastest growing construction machinery manufacturer in China. Today the Company has total assets of 16.1 billion yuan, 16,000 employees, brand value of 21.558 billion yuan, and its products are exported to more than 120 countries and regions.
At the same time of realizing constant growth of business scale, the Company doesn’t stop creating wealth for its users and opportunities for its employees to realize their dreams, so as to realize the corporate social value. The 15th anniversary is a node of the journey as well as a new starting point for us to set sail toward even higher goals.

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