LOVOL brand value over 11.3 Billion Yuan

On June 28, 2010, the seventh "Top 500 Brand in China" was released in Beijing, and 'FOTON LOVOL"  brand was evaluated as 11.387 billion Yuan, and ranked 64th of 500 highest-value brands in China. The value of this brand is 1.148 billion Yuan more than its value of 10.239 billion Yuan last year, whose growth rate is 11.2%. FOTON LOVOL brand has been successively evaluated as one of 500 highest-value brands in China three times, which has become one of the brands reaching the fast growth rate in recent years.

FOTON LOVOL always puts the brand strategy in the first position of corporate business strategy, prepares the brand strategy plans with clear targets, and establishes the scientific brand business management system. The company owns several brands like FOTON, LOVOL and FOTON SERVICE, etc., its leading products have passed the certifications of EC, EPA and GOST, etc and recognized by the countries all over the world. The sales volume of FOTON Tractors, Harvesters and construction machineries has been successively in leading position both home and abroad for several years.

Through the examinations of global financial crisis, the occupied rate of FOTON Tractor products in Chinese domestic markets has increased 12.4 percentage points higher than the same period last year for their good product and brand advantages. The business of loaders shows an unprecedented trend, their monthly production and sales volume breaks through 1,000 ones, and this volume has reached a new historic high.

This time, the evaluated value of FOTON LOVOL brands has reached a good result again, which fully shows a strong force of FOTON LOVOL brands, and reflects its leading position in agricultural equipment business and good growth capacity in construction machinery business.

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