January 21, 2023
Chinese people's worship of umami has existed since ancient times.,Especially for the most important meal of the year.——New Year's Eve dinner。Every family“Chef”They are not willing to be careless.,All kinds of delicious ingredients may have to go through hundreds.、Thousands of kilometers,From the place of origin to the table of the common people.,This journey across mountains and seas,It is the vast number of card friends,To protect our taste and health.。
On the occasion of the coming of the Spring Festival,Sinotruk launched《New Year's Eve Dinner on Wheels》A series of micro films《Snatch fresh》《Send warmth》《Sending love》《Gathering fate》 Tetralogy,A gift to the freight driver。January 19(The twenty-eighth day of the twelfth lunar month),Sinotruk《New Year's Eve Dinner on Wheels》Of《Snatch fresh》It was first shown on the official tremolo platform of Sinotruk.,Lead the audience to explore the mystery behind the flavor of the year,Excavate together“Fresh”The origin of。
Search“Fresh”A wish
Reunion time,Good food is the best way to add to the fun.。《Snatch fresh》The protagonist, Lao Zhang, showed his care for the New Year's Eve dinner.,It is a true portrayal of the traditional parents.,They will be ashamed to express their love to their families on weekdays.,All poured into a table of New Year's Eve dinner.,Be meticulous enough not to allow any mistakes.。Lao Zhang is an expert in seafood.,At this time, the criticism is more logical.,Thanks to the progress of cold chain transportation technology,He finally chose the ingredients that met the standard of his middle age dinner.。
A reunion dinner,With top umami.“Town table”,The taste buds of the whole family were amazed.,This is exactly the effect that Lao Zhang and his wife expected.。A steamed sea fish,Fresh on the tongue of children and grandchildren,Sweet in the hearts of parents,Let the audience feel the satisfaction and strength brought by delicious food and reunion across the screen.,At the same time,For“Where does freshness come from?”There is also an answer.。
Grab“Fresh”The strength of
It is well known,Leave the sea from aquatic products、Fruits and vegetables from the moment they are harvested,The umami is being lost every minute.,Time is its enemy.。In the story,Fresh aquatic products landed from Qingdao,At the dockworkers、Cold chain Truck driver Wang Shifu、Seafood stall owner Liu boss hands relay.,Each of them is on the logistics supply chain.“Screw”,And the driver, Master Wang, is the one who can't relax.,After all, 400 kilometers of transportation is the most variable link.。
Fortunately, there is the support of intelligent cold chain transportation black technology along the way.,It is not difficult to keep the ingredients fresh during the transportation of hundreds of kilometers.。Sinotruk driven by Master WangHOWOSnow Leopard Refrigerated Light Truck,Set extreme speed refrigeration、Precise temperature control、High efficiency, reliability and other advantages.,Enabling robbery with intelligent technology“Fresh”A trip,It adds confidence for Master Wang to win the time.。It is in line with the overlapping of the round table and the wheel at the beginning of the film.,The New Year's Eve dinner comes with the rolling wheels.,Truck Driver's Persistence and Escort of Transport Weapon,Jointly add to the flavor of the year。
Enabling a better life
《Snatch fresh》The story is simple,But enough to move people's hearts.,Lao Zhang、Boss Liu、Master Wang、Dockers……Every serious life.、A hard-working person,They are all the objects of the film's tribute.。Sinotruk has a precise insight into the common aspiration of different groups of people for a better life.,Show care in detail,Everyone and everyone,They are all objects to be guarded by Sinotruk.。
Sinotruk is in“Build a world-class commercial Vehicle group”Move forward on the journey.,Become the Light of China's Intelligent Manufacturing,To contribute to the high-quality development of the national logistics industry.,Let the People's Food Basket Be Enriched,Let the card friend's money bag bulge up.,And continue to convey warmth to the truck family.,To arouse the public's attention to the group of card friends,Make the story on the wheel more popular.。
January 20—22nd,Sinotruk's official Tik Tok platform will be launched one after another《Send warmth》《Sending love》《Gathering fate》,Lock in the splendor of Sinotruk and continue to show it warmly。
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