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Focus on Brand | Exploring and Interpreting Marini's Quality Code

October 24, 2022

Measuring the comprehensive strength of an Asphalt Mixing Plant,What do you value most??Brand?Price?Quality?Word of mouth?In all fairness,Every metric is critical.,But if you have to rank high or low,,“Quality”It must be the heaviest one.,It can even achieve a one-vote veto.。Especially in today's impetuous fast-forward.,Quality often represents conscience.。

So-called“Quality”,Excellent quality,And the choice and trust brought by excellent quality。For Maleny,Quality is the original aspiration.,In the market,Malani has already become a synonym for high-quality asphalt mixing equipment in people's minds.,Whether the market is cold winter or warm spring.,Malani's sales have always been among the best.。Coming up,Little Margo takes you to interpret Malani's quality code together.。

01

Remain true to our original aspiration

Genetic Inheritance of Centennial Quality

Maleny can sweep the world's road construction field.,Customers all over the world,The most important thing is that it adheres to the requirement of creating high-quality products at the beginning of its establishment.。

In 1899, Maleny was founded,After 33 years of development,In 1932, while Maleny was perfecting his own technology,,The emulsified hot mix asphalt station is designed.,It has promoted Malini's great success in the field of road equipment manufacturing.,Strong quality genes and technical strength began to grow up.,It boosted the rapid development of the European highway industry at that time.。

After World War II,All over the world has entered a construction climax.,1956,120 tons produced by Malani/Hours Asphalt Mixing Plant began to export to all parts of the world,Excellent performance and super efficiency of continuous work day and night,Established Maleny's position as an industry leader,By 1985,Maleny's Asphalt Mixing Plant has gained a worldwide reputation.。

Nowadays,Maleny has seven production sites around the world.,With global unified standards,Create user's favorite products,It is the accumulation and inheritance of 123 years of quality genes and technical strength.。With the support of the original aspiration of quality,Maleny is cautious、A responsible attitude,Create a series of word-of-mouth asphalt mixing stations that can be regarded as the benchmark of the same level,Gain the trust of many users worldwide。

02

Remember the mission

Adhere to demanding quality standards

All the time,Malani's product quality is highly trusted by users.,Its Model 4000、Model 5000 andFRTSeries of asphalt mixing equipment are warmly sought after by users.,Behind the excellent quality,It is inseparable from the research and development of enterprises.、Design、Comprehensive quality construction and efforts in the whole value chain of enterprises, including manufacturing and after-sales.。

If Maleny's quality genes,Enabling Malani to enter China to stabilize the market,Then in the subsequent independent development,,The reason why Maleny can continue to grow bigger and stronger,Thanks to its own efforts.。After all,There is no lack of cases of failure of foreign brands in the market.,You can't rest on your laurels once and for all。

Marini has entered the Chinese market since 1986.,It attaches great importance to quality management.,Developed an industry-leading,Strict quality control standards。Scientific and efficient quality management、Advanced production technology and process,It is the foundation of Malini's life.,It is also the cornerstone of product performance and quality improvement.。

After more than thirty years of development,,Today's Malani China,Relying on the leading intelligent manufacturing system strength of Malani Langfang production base,Practice quality“Zhi Zao”Idea,To provide every user with the best quality asphalt mixing equipment。

03

Forge ahead

Leading the positive innovation of the industry

In recent years,Due to the escalation of global environmental protection policies,,The construction and operation standards of asphalt mixture production base have been improved accordingly.,The asphalt mixing plant has broken through its traditional image and concept.,Diversified and more complex base design has become a new challenge for asphalt mixing plant manufacturers.。

Maleny, who adheres to strict quality standards,It has been actively promoting the rapid development of the global asphalt mixing equipment industry,Leading the Demand of Emerging Markets with Innovative Supply,From“Make products”To“Do the industrial chain”,From“Standardized manufacturing”To“Customized intelligent manufacturing”,Make the product valuable、Technical content、Brand value continues to rise。Malani has the ability to meet the personalized needs of users、Strong technical ability to provide custom design、Provide users with a variety of solutions。For example,Nanjing Shanghu Industrial Park Asphalt Mixture Production Base Based on Malini Equipment、Nanchang Jin'an Industrial New Road Industrial Park and many other asphalt mixture supply bases in China,As a leader in the asphalt mixing equipment industry, Malini,Quality is the best proof。

At the same time,Malani's strong after-sales service management helps each asphalt mixing plant achieve maximum value throughout its life cycle.,Help users maximize their return on investment。 

Remain true to our original aspiration,Fang De always。As a foreign brand that entered the Chinese market earlier,,Malani experienced the fierce competition in the asphalt mixing equipment market and the impact of changes in user demand.,With the insistence on quality,It still gets rave reviews from social networks and users.,Strengthened Maleny's adherence to quality,Confidence to continue to create value for every user。

On the road of pursuing quality,Maleny has always been treated with the utmost sincerity.,Only put quality first.,In order to remain invincible in the fierce competition.。

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