XGMA Wins "Best Brand Communication Award" for Top Ten Marketing Events of China Construction Machinery in 2022

Recently，From being held in Kunshan, Jiangsu

“Through the cycle”China Construction Machinery Marketing and Aftermarket Conference

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XGMA relies on“Open 70 years'Second venture'A new journey”Thematic activities

Joy capture“Top Ten Marketing Events of China's Construction Machinery in 2022” Best Brand Communication Award

It highlights the brand thickness and development tenacity of XGMA as an independent national brand of construction machinery in China.

It has won high recognition in the industry

It also lights up the lamp of self-confidence for XGMA's future.

The award speech of the conference reads like this.：

2021 is the 70th anniversary of the establishment of XGMA.、The key year to start a new journey。Facing the fierce market competition，XGMA learns a lesson from the bitter experience，With bold boldness.，Carry out a reform that addresses both the symptoms and the root causes。On the one hand, we should actively promote direct companies and mixed direct companies.，Reshape the new power of market；On the other hand, we should firmly optimize the access mechanism of potential dealers.；Focus on product quality at the same time，Optimize and integrate product lines，Continue to refine and strengthen key main products。Nowadays，XGMA stands at a new starting point.，Take the precipitation of 70 years of brand strength as the guide，Started a new journey of the second venture.。

It is reported that，The selection of the top ten marketing events in China's construction machinery industry was launched in 2010.，It has been successfully held for 13 consecutive sessions.，It reflects the representative marketing context of China's construction machinery industry.，It shows the innovation and development of the whole industry chain in the field of marketing.。

 Since March this year, with the controlling shareholder Haiyi Group 100%Since the transfer of equity into the International Trade Holding Group，In the Xiamen Municipal Party Committee、Under the strong support and decision-making deployment of the municipal government、With the strong strength and support of International Trade Holding Group，XGMA is promoting development through optimization and integration，Take mechanism reform as an opportunity，Around the product line、Deep integration of supply chain and other aspects，Around management、Products、Technology、Quality and other aspects of a combination of boxing.，Comprehensively improve the operational efficiency of enterprises，It is steadily on the road of bottoming up.。

Today

Let's praise the unremitting efforts of China's independent national brand of construction machinery.！

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